Oshkosh Corporation companies JLG Industries, Inc. and Jerr-Dan Corporation, LLC have hired Sara Vincent as the new Director of Marketing for the Access segment. In this role, Vincent will lead marketing and communications initiatives for JLG® mobile elevating work platforms (MEWPs) and telehandlers, as well as Jerr-Dan® towing and recovery equipment in North America and Latin America.

Vincent brings nearly 20 years of communications and marketing experience to this role, most recently as the Vice President of Marketing for Arete, a global cyber risk company. She also has vast experience in the telecommunications industry, having led branding, public relations, channel marketing, and new-market initiatives for both T-Mobile and AT&T. Vincent holds a Bachelor of Arts degree in Journalism from the University of Maryland and is a student in the Master of Business Administration program at the University of Baltimore.

“Sara brings a wealth of knowledge and experiences to this role that will support JLG’s and Jerr-Dan’s continued leadership in North and Latin America,” says Tim Morris, JLG senior vice president of sales, marketing, and customer support. “She understands how to create strategic marketing initiatives to achieve our goals, and as she gains deeper knowledge of our businesses and operations, she’ll be a valuable resource for the company in reaching our customers.”

“I am excited to join the JLG and Jerr-Dan teams and look forward to contributing to our continued success,” says Vincent. “It’s an exciting time to bolster the team’s efforts to increase the presence of these iconic, innovation-driven brands in the Americas.”

Vincent takes over the company’s efforts from Jennifer Stiansen, who has transitioned to her new role as Vice President of Global Branding and Communications for Oshkosh Corporation.