Hyundai Material Handling, North America, has selected LKH&S, Chicago-based marketing, and advertising agency to be its agency of record. Hyundai Material Handling, known for its quality manufacturing, is looking to the agency to generate more top-of-mind awareness, drive sales, and establish a leadership position in the marketplace.

“This was a long time coming and we’re ready to support our dealers with best-in-class marketing,” said Lewis Byers, executive vice president and chief operating officer for Hyundai Material Handling, N.A. “LKH&S has experience working with forklift brands and knows our category well. They get what we’re trying to do, and I think they will become a great partner.”

LKH&S has a more than 30-year history in both B2B and B2C marketing and advertising, working on over 100 industry-leading brands. Its most recent material handling experience was with UniCarriers Americas, and past experience includes other capital equipment manufacturers such as International Truck, Caterpillar, Case Construction, and Hyster.

“My colleagues and I are thrilled to be working with such a storied, global brand. The quality of their products is only exceeded by their constant desire to innovate,” said Stanton Lewin, managing director and principal at LKH&S. “In keeping with their spirit, we’re ready to work together to innovate and help Hyundai transform the material handling industry.”

LKH&S will begin developing a marketing infrastructure for Hyundai and start the planning process immediately.