Herc Holdings Inc., a North American equipment rental supplier operating through Herc Rentals Inc., has announced that it has acquired substantially all the assets of Reliable Equipment, LLC, a New Hampshire-based equipment rental business with branch operations in Dover and Londonderry, NH. Terms were not disclosed.

Reliable Equipment is a full-service provider of equipment rentals with a fleet that includes aerial, material handling, and earthmoving equipment, as well as specialty climate control and power generation equipment. Founded in 2010, the business has more than 50 employees and service coverage from Boston to Portland, ME.

“The addition of Reliable Equipment expands our New England presence to eight physical locations, allowing us to serve existing and new customers with a larger fleet and improved responsiveness while also providing greater scale to operate more efficiently across the Northeast U.S.,” said Larry Silber, president and chief executive officer.

“This transaction supports one of our key strategic initiatives to expand our presence in urban markets across North America. In particular, Reliable Equipment is well-positioned in the north Boston metropolitan area and to achieve growth in this dynamic market.

“I am pleased to welcome the Reliable Equipment team to Team Herc. Our combined teams and resources position Herc Rentals to be a preeminent equipment rental partner throughout New England, serving a diverse mix of construction, industrial, and government customers.”