HUBTEX North America’s new Managing Director Alexander Baumann is assuming responsibility for the industrial truck manufacturer’s operations in its most important non-European market with immediate effect. The 51-year-old will focus on sales and marketing in his day-to-day work. The wholly owned subsidiary of the Fulda-based HUBTEX GmbH & Co. KG emerged from the Group’s acquisition of all shares in the general importer Design Storage & Handling (DSH).

Alexander Baumann, who has over 20 years experience in the market for in-company material flows, will take charge of all the company’s sales and marketing activities in North America in his new position. “HUBTEX is among the world’s leading manufacturers of side loaders, order pickers, custom-built industrial trucks, and specialist vehicles for the transport of long, heavy, and bulky goods, and we want to consolidate this position further in North America in the steel processing industry as well as the building materials trade and the lumber industry,” Baumann says. He brings a wealth of expertise that HUBTEX needs as it shifts its focus to North America. He has already masterminded the successful delivery of pioneering projects in an intercultural environment in his previous roles at two companies, Genkinger (a manufacturer of custom-made industrial trucks) and bAKA (a specialist in bespoke material flow solutions).