Manhattan Beer Distributors Selects Westfalia Technologies

Manhattan Beer Distributors selects Westfalia Technologies for warehouse automation

Listen to this article

Westfalia Technologies, Inc., a provider of logistics solutions for manufacturers and distributors, announces its automation technology will be installed in two site locations for Manhattan Beer Distributors, a major New York City-based beer and beverage distributor. Westfalia was selected to provide machine controls software and WES software for an order release module (ORM) at Manhattan Beer’s location in the Bronx as well as a turn-key automated storage and retrieval system (AS/RS) at the Suffern, NY facility.

The ORM implementation in the Bronx operates as an automated case release system and an order-building system. This automation technology will serve as case picking for Manhattan Beer’s top SKUs. After receiving orders from the warehouse management system (WMS), the ORM automatically generates mixed SKU layers and picks the necessary cases to form those layers, eliminating the need for manual picking. After the cases are automatically picked, they are sent to the palletized for automatic palletization or to a manual palletizing station when appropriate. The ORM is controlled by Westfalia’s Savanna.NET® Warehouse Execution System (WES), interfacing with the existing systems in the Bronx facility.

The ORM is expected to go live this month.

Like the ORM, Savanna.NET® will also control the AS/RS and integrate with Manhattan Beer’s existing solutions at the Suffern distribution center. The building will have an inbound section to retrieve beer from freight and rail shipments, and the AS/RS will handle both full and mixed pallets. The AS/RS will feature more than 22,000 pallet positions and three aisles supporting up to 3,000-pound pallets. The multi-deep system will be seven levels high and be housed in a 55-foot-tall building.

“At any given time we have 4 to 5 million cases of beer stored throughout our five facilities,” said Michael McCarthy, Senior Vice President of Operations at Manhattan Beer. “Not only are these systems going to help with hiring and staffing, but it’s extremely difficult and costly to expand in the New York real estate market. Westfalia’s AS/RS is going to significantly improve our storage density.”

The Greenfield project will connect two existing buildings in Suffern with the AS/RS implementation located in between (refer to the image below).

MHB Photo.PNG
The red lines indicate a rough outline of where the new AS/RS will be built at the Suffern location. 

With innovative designs utilizing features like triple rail support, the AS/RS handles all beer pallets on the equipment (from MillerCoors plastic pallets to a wide variety of Corona pallets), regardless of pallet differentiations from brand to brand.

“Consider the wide variation of pallet types in the beer industry,” said Borja Salanova, Senior Solutions Consultant at Westfalia. “Our capacity to handle them is one of the most noteworthy aspects of this project. A Westfalia AS/RS in the beer industry is a true way to help streamline operations.”

unnamed-3.png
The AS/RS is expected to go live in late 2023. 

“I admire Westfalia for their patience–you could say we dated for a long time before we got married,” said Mitchel Bergson, Chief Transformation Officer at Manhattan Beer. “Most importantly, we felt trust with the Westfalia team. If we ever have an issue, I can call Dan Labell (President of Westfalia), and he takes my call. Their experience in the beverage industry, especially in wine and spirits and soft drinks, also gave us confidence in our choice of Westfalia as our warehouse automation provider.”

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Arnold Magnetic Technologies announces strategic expansion for Thailand operations

Listen to this article Strategic investment to accelerate growth initiatives and ensure supply chain continuity  Arnold Magnetic Technologies Corporation, a global…

Port of Long Beach Launches Green Truck Corridor to Mexico

Listen to this article The Port of Long Beach, a leader in sustainable goods movement, today officially recognized Bali Express…

Business investment surge signals continued opportunity for material handling dealers

Listen to this article Despite a headline decline in durable goods orders in May, the broader outlook for business investment…

National Forklift Safety Day 2026 was a continued success

Listen to this article The Industrial Truck Association (ITA) successfully hosted the 13th Annual National Forklift Safety Day (NFSD) on…

Raymond celebrates future leaders graduating from youth apprenticeship program

Listen to this article Three-decadelong collaboration educates and inspires next generation  The Raymond Corporation, in coordination with the Broome-Tioga Board of Cooperative Educational Services (BOCES), is…