Kevin Lawton headshot

EP 253: Zebra and RFID

Listen to this article
Matt Seltz headshot
Matt Seltz

In this episode, I was joined by Matt Seltz of Zebra Technologies to discuss RFID. Matt is the Senior Director of Operation and Product Success for Zebra’s Advanced Location Technology Business Unit. We discuss the evolution of RFID in the warehousing space, how it creates efficiency, and Zebra’s new portals.

Key Takeaways

  • RFID is a radio frequency technology that can be utilized to locate assets through tags. As Matt explains there are both active and passive tags depending on the application. One thing about RFID is that it has been around for quite some time but there have been limitations when it comes to the cost of the tags and also the accuracy in reading and range. Matt explains how the technology has now developed to the point where the accuracy of the reading is very good and the technology improvements are also allowing the cost to come down.
  • The benefits of RFID are creating more efficiencies in your operation, increasing inventory accuracy and traceability. With RFID technology in place, you can get incredibly accurate location placements of your inventory so it helps to prevent the loss of inventory and can help you to pinpoint where certain items are. Additionally, depending on the application it can also help you to be more efficient and reduce the amount of labor needed for certain tasks. Matt gives a great example of how it can reduce the amount of paperwork that receiving docks need to worry about because there is data capture happening on the RFID scans.
  • Zebra just released new RFID portals that are designed for multiple different applications. There is a portal specifically for dock doors which has improvements that create better scans and reduce accidental captures from other nearby tags. There is also a table that has an RFID reader built-in which allows workers to capture RFID information right on the table without needing any additional hardware. The tunnel portal allows RFID tag data to be captured while assets travel along a conveyor.

Listen to the episode below and leave a comment with your thoughts.

The New Warehouse Podcast

EP 253: Zebra and RFID

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Zenith Pumps Celebrates 100 Years of Precision Gear Metering Excellence

Listen to this article A century of precision engineering excellence from CIRCOR’s Zenith Pumps, serving critical manufacturing environments CIRCOR International,…

Industrial Measures Fall in March 2026

Listen to this article U.S. industrial production decreased in March 2026 after a strong uptick in February, according to the…

Monoflo International and Premix Group Collaborate to Expand ESD-Safe, Automation-Ready Packaging Solutions

Listen to this article  Monoflo International and Premix Group announce a collaboration to support the increasing need for ESD-safe, automation-ready…

Mitsubishi Electric Automation, Inc. Brings CNC and Robotics Expertise to Machine Tending

Listen to this article As manufacturers face skilled labor shortages, rising costs, and pressure to maximize machine utilization, Mitsubishi Electric…

Arnold Magnetic Technologies announces expansion for Thailand operations

Listen to this article Strategic investment to accelerate growth initiatives and ensure supply chain continuity Arnold Magnetic Technologies Corporation has…