Swisslog logo

Swisslog automation helps Master Electronics champion growth by maximizing capacity and productivity

Listen to this article

Swisslog, a provider of best-in-class warehouse automation and software, has announced that Master Electronics, a global authorized distributor of electronic components, will deploy Swisslog automation to help modernize and streamline fulfillment in its existing warehouse to meet growing demand.

Configured by Swisslog’s automated fulfillment experts, the system brings together AutoStore and picking stations, optimized by Swisslog’s SynQ software. Its bins are electrostatic discharge (ESD) compliant to protect the Master’s sensitive inventory from static electric discharge. Swisslog worked closely with the electronics distributor to adapt the system to the parameters of the existing building to ensure it delivered increased storage capacity and higher throughput. The modular technology is being implemented through an approach that will minimize disruption to operations, to help ensure fulfillment capabilities are maintained during installation.

“Swisslog’s expertise and vast experience in the automation space has been indispensable. Our position in the industry is unique and they have been able to create a completely custom solution that leverages our strengths while overcoming obstacles,” said Gerone Blomgren, vice president of global logistics and distribution, Master Electronics. “Along with providing an automation system that will enable continued growth while meeting increasing customer demand without the challenge and disruption of building a new facility, Swisslog is helping us create a more engaging environment for our distribution center associates.”

“Our Swisslog automation experts are excited to work with Master Electronics to help them modernize and future-proof their operations while extending the capacity and life of their existing facility,” said Colman Roche, vice president of e-commerce and retail, Swisslog Americas. “With the growth in e-commerce, many warehouses that were never designed for carton handling or smaller order size picking are being required to support those functions. We continually work with companies like Master Electronics to configure and install automation solutions that can help transform existing warehouse space to maximize storage capacity and keep products moving.”

Swisslog recently released a new white paper (“Implementing Warehouse Automation in Brownfield Sites”) that explains how certain automation systems can increase storage capacity and throughput of existing warehousing and distribution facilities.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Material Flow Optimization from K.Hartwall

Listen to this article Welcome to this episode of The New Warehouse Podcast, where Kevin Lawton speaks with Courtney Jackson…

Nano One announces retirement of Founder and CEO and appoints new CEO

Listen to this article Dan Blondal, Founder and Chief Executive Officer, is to retire as of June 12, 2026, and…

Autonomous Yard Operations from YMX Logistics

Listen to this article Welcome to this episode of The New Warehouse Podcast, where Kevin Lawton speaks with Rock Stars Matt…

The Sweet Comfort of Brass Knuckle® Licorice Safety Glasses

Listen to this article Lightweight, adjustable temples, and soft, pivoting nosepiece  The best kind of eye protection is the one that…

Port of Long Beach awards nearly $400k in scholarships

Listen to this article Record award goes to 165 local students in port-related fields The Port of Long Beach presented…