Orbis and Milwaukee Festival Inc. continue partnership to increase sustainability efforts at Summerfest
ORBIS® Corporation, an international reusable supply chain packaging provider, is continuing as the Official Sustainability Partner of Milwaukee World Festival, Inc. (MWF), the producer of Summerfest, “The World’s Largest Music Festival.” For the second year of this partnership, ORBIS will supply an additional 130 recycling bins to be used all season at ethnic and cultural festivals, public gatherings, concerts, and private corporate events at Henry Maier Festival Park. With this addition, ORBIS has supplied 260 recycling bins for use across the grounds.
“Milwaukee World Festival, Inc. is proud to continue this partnership with ORBIS and increase recycling efforts throughout the 75 acres of Henry Maier Festival Park,” said Don Smiley, CEO of Milwaukee World Festival, Inc.
MWF maintains and improves Henry Maier Festival Park, located along the shores of Lake Michigan in Milwaukee, Wisconsin. Each year, the park has an average of 1.3 million visitors. Commencing last year, the initial sponsorship represented the start of a partnership with MWF focused on sustainability and recycling. In year one, the partnership placed 130 recycling bins for cups, silverware, and other single-use plastic waste throughout the festival grounds. This year, ORBIS and MWF added another 130 recycling bins and plan to continue expanding educational programming around recycling in years to come.
“As a steward of sustainability, ORBIS is committed to helping customers reduce their overall environmental impact,” said Breanna Herbert, product manager and sustainability lead at ORBIS. “We’re proud to continue our partnership with Milwaukee World Festival, Inc. and look forward to seeing the sustained positive environmental impact this project will have on our community.”
Beyond this partnership, ORBIS has a strong focus on recyclability. For example, 100% of ORBIS’ core products are made with recycled content and, at the end of their service life, reusable pallets, totes, and bins can be fully recycled into other useful products. Its Recycle with ORBIS program is designed to efficiently recover, recycle and reprocess packaging products at the end of their service life, preventing them from entering the solid waste stream.
