Fraza, a material handling solutions provider, announces today from their headquarters in southeast Michigan their expansion with an all-new branch: Vitan Equipment. Fraza is a local, family-owned company that has been servicing metro Detroit since 1938.  

This expansion is part of Fraza’s geographic growth and continued effort to be the best service organization in the industry. Vitan’s slogan — Value. Reimagined. — emphasizes the company’s dedication to explore new ways to add value for its customers through efficiency and innovation. The company will focus on incorporating new technologies, including a fleet analyzer system that provides real-time data to prevent damages and extend the lifespan of customers’ equipment.

With affordable, yet reliable brands, and a team of local and knowledgeable technicians, Vitan will also bring a product and service offering to new areas throughout Michigan, where businesses are looking for dependable service and cost-effective material handling solutions.

Fraza CEO, Roger Runyan, who has been with the company for over 20 years, sees the launch of Vitan as an opportunity to interrupt the traditional expectations of the material handling industry. “Vitan will support customers in their effort to be more efficient, profitable and progressive by incorporating reliable, affordable brands and advanced fleet-analyzing technology into their business,” said Roger Runyan. “Not only are we expanding geographically, we are continuing to push the boundaries on innovation through Vitan. Our service and products, backed by 80 years of reputable experience, allow us to do that.”

Both Vitan Grand Rapids and Vitan Detroit will be open for business beginning October 1, 2018.