Promoting your dealership’s aftermarket
Most equipment dealers today are selling what are called “mature products.” These products have been on the market for years
August 19, 2013
Most equipment dealers today are selling what are called “mature products.” These products have been on the market for years
The fight for freedom and peace in Afghanistan runs through, of all places, Cibolo, Texas, home of Kalmar RT Center’s
Leadership is constantly evolving, whether it’s how to strategically lead a business into the future or how to innovate in
All business owners want more customers. The question is, how do you attract them? Advertising can be expensive, and traditional
While there are many books, articles and seminars on what it takes to be a strong manager, studies show that
There is no “basic” that is more important to equipment dealers than recognizing that customers have a CHOICE! Failure to
What sets the exceptional professional apart from the average? Regardless of what the profession, from sales to psychiatry, the exceptional
W.W. Cannon began in 1938 as a one-man band with Bill Cannon selling shelving out of the back of his
Our economy has been in turmoil for so long that I am almost afraid to turn on the financial channel
In 1967, Virgil Watts was a young entrepreneur with America-sized dreams, a sound business plan and a passionate vision: supply
How are your new and used equipment margins? In almost all segments of the equipment business, sales appear to be
In the B2B world, the relationship between the customer and the vendor, and more specifically, the vendor’s sales person, can
Do you watch the PBS channels? Out of the 500 or so channels I have available to me I probably
The ProblemWhen iconic pop singer Carole King wrote and sang the lyrics “I feel the earth move under my feet”
At the Hy-Tek Material Handling headquarters in Columbus, Ohio, long-time employees who left a mark on the company have their
I just had a conversation with a sales manager at my last seminar. The gist of it is this: he
Customers are better informed, better educated and expect much more from their suppliers than they did twenty years ago. Customers
By using team building combined with assessments, companies can create high-performing teams that exceed everyone’s expectations. It is a widely
Customer service (satisfaction) is an attitude displayed by every employee within the dealership. It is not a separate department within