How Distributors can stop saying

Listen to this article

“These are filler words,” says Sawchuk. “We typically say about one a minute, but before an audience, we may use five every minute, that’s about 12 per second.”

Distributors, as well as all business professionals, are expected to give presentations more than ever today. These presentations may be before a small or large group of people.   According to Mike Sawchuk, president of Sawchuk Consulting, who works with these business professionals helping them refine their presentation skills, the big problem is that many use words like “ah,” “um,” and “you know” in their talks.  

“These are filler words,” says Sawchuk. “We typically say about one a minute, but before an audience, we may use five every minute, that’s about 12 per second.” Sawchuk says using this many filler words can have serious business ramifications. 

For instance:   

  • They are distracting. Soon the listener pays more attention to how many filler words you use than what you are actually saying.   
  • Listeners think you are nervous. “Listeners want you [to be] calm and commanding. They want to believe in you and what you have to say. You lose this with excessive filler words.”   
  • Your personality does not come through. “You may be the easiest going person in the room. But using filler words every 12 seconds covers up who you really are.”   
  • They tune you out. Eventually, listeners stop listening and look forward to your talk coming to an end.  

So, how do we end this filler word problem?    Because filler words are typically the result of being nervous before an audience, Sawchuk offers the following recommendations:  

  • Record your presentation and listen to yourself talk; become aware of how often you use filler words. This makes you more aware of them.   
  • Give your presentation before someone else and have them monitor your use of filler words; again, this makes you cognizant of them.   
  • At the podium, take a few minutes before you begin talking to gather your notes, your thoughts, and be comfortable.   
  • Look for a friendly face in the room and start your presentation looking at that person.   “And most importantly, be prepared, know your stuff,” says Sawchuk. “This will make you feel assertive and in command. The filler words will soon disappear.”
 

About Sawchuk Consulting Sawchuk Consulting provides the catalyst for positive change, driving swift value, and delivering mission-critical results across multiple B2B industries. We support your team to develop and implement new Strategies & Tactics (supporting your strategic & tactical planning,     providing critical analysis, building brand awareness, and more) or for Corporate Training (sales, social media/LinkedIn marketing,  cleaning chemicals procurement/procedures/green cleaning/improving IAQ, and more). Headed by Mike Sawchuk, his leadership has helped boost orders by 46 percent in just 8 months, assisted a manufacturer of Green Cleaning products increase sales by 275 percent as a result of marketing, sales and distribution strategies, and has developed 100+ specific recommendations for revising vision, mission, core values, key strategies & tactics. For more information on Sawchuk Consulting, visit https://www.sawchukconsulting.com.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







AAR statement on House T&I Surface Transportation Markup

Listen to this article The Association of American Railroads (AAR) released the following statement from President and CEO Ian Jefferies…

American Rental Association releases increased Equipment, Event Economic forecasts for North America

Listen to this article The American Rental Association (ARA) indicates that the combined U.S. construction and industrial equipment (CIE) and…

Northside Tool Rental acquires Able 2 Rent All, Patrick’s Rentals & Sales

Listen to this article Northside Tool Rental (NTR), a family-owned equipment rental company in Atlanta, has acquired Able 2 Rent…

Equipment Finance Industry confidence improves in May

Listen to this article The Equipment Leasing & Finance Association (ELFA) has released its May 2026 Monthly Confidence Index for the…

Machine vision industry forecast to reach $8.3bn in 2030

Listen to this article The machine vision industry outperformed expectations, growing 5.2% in 202 Market predicted to reach $8.3 billion…