Sales Management in an Equipment Dealership Sales Management in an Equipment Dealership

Industry consultant George Keen publishes new book for equipment dealers

Conquer Your Equipment Dealership’s Sales with Powerful Strategies!

Industry consultant George Keen has released his new paperback book to maximize the dealership’s potential with strategic sales management.  The book is called Sales Management in an Equipment Dealership.  It unlocks the full potential of your dealership with expert sales management strategies.

George Keen headshot 2024

George Keen

“Sales Management in an Equipment Dealership” equips you with the tools and knowledge to build a high-performing sales team and maximize profits. This comprehensive guide dives deep into crucial sales management techniques specifically tailored for the equipment dealership environment.

  • Master the Art of Market Segmentation: Learn how to identify your ideal customers and tailor sales strategies to their unique needs.
  • Forge Unbreakable Customer Relationships: Discover proven methods to boost customer satisfaction and cultivate long-term loyalty.
  • Build a Winning Sales Force: Explore effective recruitment and training techniques to assemble a team of top-performing salespeople.
  • Harness the Power of CRM: Implement Customer Relationship Management systems to streamline communication and boost sales efficiency.
  • Cultivate a Thriving Sales Culture: Foster a positive and results-oriented environment that motivates your team to achieve peak performance.
  • “Sales Management in an Equipment Dealership” is your one-stop shop for taking your dealership’s sales to the next level. Whether you’re a seasoned sales manager or just starting out, this book provides the practical guidance you need to succeed.

The book is available now on Amazon in paperback, eBook, and possibly in Spanish later this year.

Sales Management in an Equipment Dealership. QR discount codeGeorge Keen is offering a special discounted price to Wholesaler’s readers by using this QR code or this link.

Sales Management in an Equipment Dealership back cover 2024George Keen advises companies on strategic questions and productivity challenges related to technology and innovation, with a focus on financial performance transformation and the development of profitable business models. George has more than 45 years of consulting experience—including Western Europe and South America—and brings in-depth knowledge of the equipment dealer/distributor facets. George serves a variety of dealers and distributors and a wide range of machinery dealer organizations. Industries include forklifts, construction, agriculture, generators, air compressors, retread tires, heavy trucks, and golf cars, to mention a few.