Stärke Material Handling Group announces the release of an exclusive series of online tutorials for the Stärke dealer network. “Since marketing is constantly evolving, it’s important to us that our dealers stay ahead of the curve and remain top of mind when potential customers perform an online search for material handling equipment,” comments Justin Engel, marketing specialist at Stärke Material Handling Group. In line with the company’s emphasis on cooperative success, the goal of Stärke University is provide small to medium sized dealers with the knowledge and skills needed to develop their own online marketing presence to work in concert with Stärke’s own branded presence. Jim Chesla, VP of Sales and Business Development at Stärke adds, “Realizing the extended benefits of our own online properties, we’ve created Stärke University to educate our dealers on the merits of online marketing. This is an excellent example of how Stärke brings value to our dealers.” The series of online tutorials was designed to educate dealers through an engaging, yet simplified addendum, providing an easy-to-follow strategy that can be administered without the assistance of a dedicated in-house marketing department. Stärke University will focus on the elements that every dealership should incorporate into their basic dealership marketing plan, including proper website development, SEO, online advertising, social networking, and content creation.
