Kevin Lawton headshot

Episode 112 – Semtech

Listen to this article

In this episode, I spoke with Pedro Pachuca who is the Director of Wireless Products at Semtech Corporation. Semtech provides the technology that supports the IntelliPallet that was previously discussed on Episode 65 with Pallet Alliance. Pedro and I talk about what Semtech does, their LoRa technology, how the relationship with Pallet Alliance came about, and other supply chain applications they are involved in.

Key Takeaways

  • Semtech is a provider of high-performance analog and mixed-signal semiconductors and advanced algorithms for infrastructure, high-end consumer and industrial equipment. They help to drive leading technologies like mobility, data centers, and the internet of things (IoT). One of their main platforms that helps to power the IntelliPallet is their LoRa technology.
  • The name LoRa is derived from “long-range” because the technology provides a much longer range in communication versus some other technologies. This technology requires very minimal power and no GPS for tracking purposes. Pedro discusses how LoRa enables devices and items to communicate so that they can be tracked or have data collected. Semtech continues to build on this technology and new advances are able to develop devices that use ten timeless power. Most impressive is that a device that would typically be powered for 3 months could now be powered up to 3 years. This is a huge reduction in maintenance and also the cost of replacements.
  • If you remember from Episode 65 with Pallet Alliance they are using the LoRA technology to track pallets throughout the supply chain to help companies retrieve their custom pallets. With 1.5 billion pallets in circulation, the cost of previous tracking technologies was too high to practically use. Now, due to LoRa not using GPS, it helps to significantly reduce the cost of implementing the technology which was the perfect fit for Pallet Alliance’s IntelliPallet. The device gets put on to the pallet in an area that is unlikely to be damaged when it is being handled by machinery or in transit.
  • During the COVID pandemic Semtech’s newest technology, LoRa Edge has been utilized to do tracing for individuals. It has the ability to read MAC addresses so it can be used to track individuals by their wireless devices. Additionally, Pedro discusses how LoRa can do temperature tracking from a distance that comes into play when dealing with individuals who may be sick.

Listen to the episode below and get your own asset tracking kit on Amazon here.

The New Warehouse Podcast

EP 112: Semtech

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







SupplyOne acquires compass packaging solutions to continue New England Expansion

Listen to this article The Massachusetts-based supplier’s comprehensive range of protective packaging solutions, along with warehouse and fulfillment services supports SupplyOne’s…

Mitsubishi electric automation wins gold in Control Engineering’s 2026 Product of the Year Awards for FRD800 VFD

Listen to this article Next-generation VFD is recognized for simplifying commissioning while improving efficiency, reliability, and sustainability across industrial applications.…

Material Flow Optimization from K.Hartwall

Listen to this article Welcome to this episode of The New Warehouse Podcast, where Kevin Lawton speaks with Courtney Jackson…

Nano One announces retirement of Founder and CEO and appoints new CEO

Listen to this article Dan Blondal, Founder and Chief Executive Officer, is to retire as of June 12, 2026, and…

Autonomous Yard Operations from YMX Logistics

Listen to this article Welcome to this episode of The New Warehouse Podcast, where Kevin Lawton speaks with Rock Stars Matt…