Women In Trucking announces its 2018 October Member of the Month

Listen to this article

Women In Trucking Association (WIT) has announced Lana Poveda as its October Member of the Month. Lana is a CRST Expedited Team Driver with 15 years of service. 

All of us in the transportation industry can find inspiration in Lana Poveda’s one-million-miles of accident-free driving.

What’s perhaps even more inspiring is Lana’s fun-loving, gentle and uplifting spirit—and her ability to always look on the bright side of life, even when facing one of life’s greatest challenges. Lana was diagnosed with breast cancer last month.

“I had some unexpected home-time, so I squeezed in an appointment,” said Lana. “I’m glad I did, as my type of breast cancer is hard to detect; and it was detected early. I’m optimistic, but I am also leaning a little harder on my partner in love and life these days.”

In Lana’s case, her partner in and outside the cab is her husband, Claude. “After many years together, we’re still very much in love! It’s nice being together on the road because we work better together as a team.”  

Now at their home in Palm Spring, Calif., the two are continuing to work together through Lana’s treatment plan before returning to their favorite part of their careers as drivers—traveling to see the country. 

Lana recalls driving through Oregon on I-84 where there was a sight of elk grazing through a valley as far as she and her husband could see.

“It was the greatest, most beautiful and majestic thing I have ever seen,” said Lana. “Driving is a ‘lifestyle’ job, but I love driving for CRST because I get to see the whole country and I never see the same things twice. And, Lisa, our DM, is a big sweetheart—she makes working for CRST awesome.”

According to Lana, CRST provides great support to women working in a male-dominated industry. “When I started, there weren’t a lot of women, but now there are so many,” said Lana. “And, that’s really inspiring to me, especially in my current situation. It’s great to have other women out there to talk with, share tips and offer support and encouragement.”

Through her positive interactions with women out on the road, Lana’s helping to change the landscape for women in the industry. “At the end of the day, you don’t have to fit into a certain persona or gender to be a driver. It’s about loving to drive and being an inspiration for all that want to enter this industry.”

Lana’s words of wisdom for other women is if you really want to do something in your life, you should try. “Go for it, ladies!” 

October is National Breast Cancer Awareness Month. Consider encouraging your family, friends and co-workers to get their annual mammogram and educate yourself on the risks, signs, symptoms of breast cancer. 

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Trader Network

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Forklift Battery Certification Standards: UL vs. SGS vs. TÜV

Listen to this article What matters most for Safety and Market Access? Published in recognition of National Forklift Safety Day,…

Caldwell welcomes three hires at Stateline Manufacturing Alliance Signing Day

Listen to this article The Caldwell Group Inc. welcomed three new employees at its first Stateline Manufacturing Alliance (SMA) Signing…

ORBIS® expands AutoStore™ Bin production to Texas

Listen to this article Greenville facility now approved as a key North American manufacturing site, supporting growing customer demand ORBIS®…

Industry mourns loss of California Rental Association leader Victoria Blackwell

Listen to this article Victoria Blackwell, a longtime leader of the California Rental Association and former co-owner of Aba Daba…

The Shift from Analytics to Intelligence Takes Center Stage at Seeq Conneqt North America 2026

Listen to this article Seeq kicks off Conneqt North America 2026 in Orlando. Centered on the theme of “Analytics to…