Computers/Software Archives - Material Handling Wholesaler https://www.mhwmag.com/subcategory/computers-software/ Material handling wholesale publication Wed, 10 Jun 2026 19:20:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 Geekplus Deploys Moving-Type AMRs at Multiple Toyota Motor Corporation Plants https://www.mhwmag.com/products/geekplus-deploys-moving-type-amrs-at-multiple-toyota-motor-corporation-plants/ WBM Staff]]> Thu, 11 Jun 2026 10:00:41 +0000 https://www.mhwmag.com/?p=123349 Supporting fully unmanned inter-process transport from inbound receiving to picking Geekplus Co., Ltd. has announced the deployment of moving-type Autonomous Mobile Robots (AMRs) at several Toyota Motor Corporation plants in Japan. Currently, a total of 436 Geekplus moving-type AMRs are operating in Toyota Motor Corporation’s factories, with operations scaled up to approximately 200 units per system. ■ Deployment Background As labor shortages due to a declining population and new labor regulations for truck drivers become urgent challenges for the manufacturing industry, Toyota Motor Corporation is accelerating the automation and efficiency of its in-plant logistics. Geekplus moving-type AMRs were selected for their flexible system design, which allows for versatile operations, and their ability to significantly reduce the physical workload of on-site staff. ■ Implementation Details The deployment of moving-type AMRs supports the unmanned movement of goods across various stages, from inbound receiving to picking and processing areas. By replacing manual transport tasks previously performed by personnel, the AMRs contribute to labor savings and productivity improvements. Furthermore, they help create a safer workplace by reducing the risks associated with the intersection of forklifts and towing vehicles. The AMRs also contribute to the “visualization of inventory movement” by accumulating travel data within the plants. ■ Future Initiatives Beyond the deployment of moving-type AMRs and AGVs, Geekplus provides ongoing support by sharing operational know-how and providing maintenance education to ensure that on-site personnel can utilize automation equipment safely and effectively. Through these initiatives, Geekplus empowers proactive on-site improvements and contributes to continuous productivity gains. Geekplus remains committed to supporting Toyota Motor Corporation’s efforts to standardize in-plant logistics. ■ Comment from Hirokazu Kato, CEO of Geekplus Japan “We are deeply honored to contribute to the logistics efficiency of Toyota Motor Corporation, a leader in Japanese manufacturing. We take great pride in knowing that our flexible system design and engineering capabilities have been recognized. It is a privilege to see our solutions contribute to productivity improvements while creating a better working environment for the truck drivers and on-site staff who support these operations. We will continue to provide support through our cutting-edge solutions and technological expertise.” ■ About Moving-Type AMRs Moving-type Autonomous Mobile Robots (AMRs) are unmanned systems designed to automatically move parts and products within factories and warehouses. By utilizing sensors and map data, they achieve safe and precise transport without human intervention. Routes can be easily configured and modified via software, allowing the system to adapt flexibly to changes in production lines or high-mix production. AMRs enable layout changes and reduce personnel burden in ways that were difficult with traditional forklifts or conveyors, driving both labor savings and efficiency. As a next-generation solution that balances safety and productivity, the adoption of moving-type AMRs is rapidly expanding across manufacturing and logistics sites.

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]]> J. J. Keller® Launches Free ERG App https://www.mhwmag.com/products/j-j-keller-launches-free-erg-app/ MHW Staff]]> Thu, 04 Jun 2026 17:01:22 +0000 https://www.mhwmag.com/?p=123301 Supports Enhanced Emergency Response Preparedness  J. J. Keller & Associates, Inc has announced the availability of the free J. J. Keller® ERG App, now accessible in both the App Store® and on Google Play™ Store. The app provides fast, reliable digital access to the Emergency Response Guidebook (ERG), complementing the printed guide required by the U.S. Department of Transportation (DOT) Pipeline and Hazardous Materials Safety Administration (PHMSA), and supporting emergency readiness anytime, anywhere. Designed for use by drivers, emergency responders, and hazardous materials professionals, the J. J. Keller® ERG App delivers the same trusted ERG content in an easy‑to‑navigate digital format, ensuring critical information is always within reach, even in high‑pressure situations. The app also aligns with the PHMSA’s proposed rule, allowing electronic access to emergency response information, in addition to the required printed ERG. By pairing print and digital resources, organizations can enhance preparedness while supporting regulatory compliance. “Having emergency response information available in multiple formats adds an extra layer of readiness,” said Laura Johnston, J. J. Keller associate director of digital commerce. “This free app makes it easier to access the ERG quickly in the field. It doesn’t replace the printed guide; it strengthens its effectiveness.” Key features of the J. J. Keller® ERG App include: • Simple Navigation – Indexed, color‑coded, and easy to use • UN Number Search – Quickly find the correct guide • Visual Identification Tools – Help identify hazardous materials at a glance • Complete ERG Content – Full ERG available anytime • Offline Access – No cellular signal required • Light and Dark Modes – Readable in any lighting conditions The J. J. Keller® ERG App is intended to work alongside the printed Emergency Response Guidebook, giving users flexibility and confidence when responding to incidents involving hazardous materials.

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]]> Mecalux scales up its tech stack to drive AI agents across its software suite https://www.mhwmag.com/products/mecalux-scales-up-its-tech-stack-to-drive-ai-agents-across-its-software-suite/ WBM Staff]]> Tue, 19 May 2026 14:30:45 +0000 https://www.mhwmag.com/?p=123124 Users will be able to activate and configure intelligent agents to help streamline their operations. The Mecalux Group has strengthened its technology infrastructure with a new high-performance computing platform designed to accelerate the use of AI agents in its logistics software solutions. This strategic investment will enable the creation and deployment of different types of intelligent entities that businesses can configure to support warehouse decision-making. AI agents represent a new and rapidly growing generation of software capable of performing actions autonomously to complete tasks or achieve specific goals. Mecalux’s agents will work alongside users in their day-to-day activities, helping them continuously monitor logistics operations and improve efficiency. Organizations will have access to a catalog of intelligent entities they can activate and configure according to their needs. Examples include assistants specialized in advanced analytics and operations optimization. “This expansion of our AI infrastructure is a key step in advancing agent-based capabilities within our software solutions,” Mecalux said. “Our goal is to enable companies to automate complex digital processes in their warehouses using this intelligent technology.” The new infrastructure is designed to train deep learning models and evaluate the performance of AI agents to increase their accuracy. This investment is part of the Mecalux Group’s broader strategy to strengthen its AI capabilities and further advance its software solutions with user-centric features.

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]]> CMC Appoints Joseph Pignataro CFO https://www.mhwmag.com/shifting-gears/cmc-appoints-joseph-pignataro-cfo/ WBM Staff]]> Tue, 12 May 2026 14:17:10 +0000 https://www.mhwmag.com/?p=123056 CMC has announced the promotion of Joseph Pignataro, CPA, to Chief Financial Officer, effective immediately. This appointment underscores CMC’s continued investment in experienced leadership to drive growth and strengthen its financial strategy. Mr. Pignataro most recently served as Senior Vice President of Finance, where he has been a key member of the organization since September 2022. He oversees all financial operations, including compliance, strategic growth initiatives, and the integration of the ITI Intermodal and Columbia Group merger. Originally brought on to modernize financial reporting, he quickly expanded his role to lead a high-performing finance team supporting both daily operations and long-term planning. A licensed CPA in New York, Mr. Pignataro has advised CMC since 2013. Prior to joining the company, he built a career in audit and tax, serving clients across manufacturing, financial services, and the logistics and intermodal sectors. “Joe has been a part of our business for quite some time, and his long-term contributions have helped shape where we are today,” said Vincent J. Marino, Chief Executive Officer, CMC. “He’s been a steady leader through periods of growth and change, and as we continue to build out our leadership team, we’re confident in our direction and our ability to keep growing together.” This promotion is part of a broader effort to strengthen and develop CMC’s leadership team. It follows the recent promotions of Davey Miller to Chief Operating Officer and Michael Wojnowski to Senior Vice President, South Region, reflecting a deliberate strategy to align experienced leaders across key functions and position the company for continued growth. Mr. Pignataro’s leadership reflects the company’s commitment to its people and values. As the CMC family of brands continues to expand, the organization is well positioned to build on its momentum and drive continued growth.

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]]> Mecalux included for the fifth time in 2026 the Gartner® Magic Quadrant™ for Warehouse Management Systems https://www.mhwmag.com/products/mecalux-included-for-the-fifth-time-in-2026-the-gartner-magic-quadrant-for-warehouse-management-systems/ WBM Staff]]> Thu, 30 Apr 2026 13:35:21 +0000 https://www.mhwmag.com/?p=122946 The global report by technology industry analyst firm Gartner acknowledges Mecalux for its Easy WMS warehouse management system. Mecalux has been named in the 2026 Gartner® Magic Quadrant™ for Warehouse Management Systems (WMS). This marks the company’s fifth appearance in the report by US-based research firm Gartner, which evaluates leading WMS vendors worldwide. Mecalux’s Easy WMS warehouse management system is designed to optimize all logistics operations, from receiving and storage to order picking and shipping. Available as a cloud-based (SaaS) solution, the software helps companies gain real-time visibility into their processes. It also improves traceability and productivity in both manual and fully automated facilities. In automated warehouses, Easy WMS integrates with Easy WES, which executes daily operations, and Easy WCS, responsible for controlling machine movements. Additionally, Easy WMS includes Easy AI, a generative artificial intelligence (AI) capability. It allows users to interact in natural language to query data, generate dashboards and reports, and implement actions aimed at increasing warehouse efficiency. “Easy WMS’s AI feature enables companies to simplify processes, make better use of available data, and accelerate decision-making,” says Javier Carrillo, CEO of Mecalux. “We’re also expanding our AI agent-based functionality to support users in monitoring and continuously improving their logistics operations.” Mecalux’s focus on AI capabilities comes at a time of rapid technological acceleration in logistics. A joint study by Mecalux and MIT confirms this trend: 87% of companies plan to increase their AI budgets over the next two to three years, and 92% are already implementing or planning new projects. Gartner disclaimer GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserve

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]]> RiConnect Digital Product Passport-Ready Pack Drives Transition https://www.mhwmag.com/products/riconnect-digital-product-passport-ready-pack-drives-transition/ WBM Staff]]> Wed, 29 Apr 2026 10:00:08 +0000 https://www.mhwmag.com/?p=122913 RiConnect Inc.’s Digital Product Passport (DPP)-Ready Pack is driving uptake of DPPs ahead of the European Union (EU) Battery Regulation making securely recorded information across a product’s lifecycle mandatory from February next year. It is the latest regulatory framework to accelerate change. The central benefit of a tool being equipped with a DPP is that it means product information, inspection reports, and usage history can be tracked, making maintenance and examination easier. The Battery Regulation (effective 18 February 2027) will reshape how batteries are designed, manufactured, used, and recycled across Europe, and the Battery Passport is a key feature. Digital chips and identification technologies are central to RiConnect’s cloud-based Software as a Service (SaaS) offering. The company is dedicated to simplifying and digitalising the processes around compliance and traceability, as regulatory frameworks, such as the EU Ecodesign for Sustainable Products Regulation (ESPR) and Battery Regulation (2023/1542), transform equipment ownership and use. More broadly, new regulatory frameworks are enforcing greater conformity across diverse sectors, including textiles, chemicals, steel, aluminium, tyres and furniture. Steven Hong, president at RiConnect, said: “For critical asset industries, DPPs serve as a platform for providing key information, including inspection reports and usage history. However, beyond the regulatory frameworks, the RiConnect DPP and associated module can help industry provide important digital documentation and equipment identification to supply chains. RiConnect is redefining what compliance means, from a regulatory requirement to a source of long-term advantage for industries that cannot afford to fail.” The DPP-Ready Pack makes transition to digital passports easier than ever before, and centres on breaking down three common barriers to entry in that it requires no IT involvement; no system migration; and no training to use. In other words, adopting DPPs is simple and accessible, eliminating concerns about digital transformation and encouraging industry away from a wait-and-see approach before regulations become mandatory. Digital chips and identification technologies within the RiConnect ecosystem support multiple identification methods, including radio frequency identification (RFID), QR codes, and barcodes. These technologies enable physical assets to be uniquely identified and connected to digital records managed through the RiConnect DPP platform, ensuring traceability, compliance visibility, and lifecycle documentation. Having pioneered the utilisation of RFID chips, RiConnect enables end users of battery, lifting and other equipment to maintain pre-use checks and unique equipment identification. Hong added: “It’s somewhat inaccurate to say that organisations are underprepared for the Battery Regulation because they’re ignoring it as, much like the ESPR, they’re not fully equipped because these frameworks expose shortcomings in digital recorded keeping, requiring systems and lifecycle documentation that they’ve never had to build before. Now is the time to alleviate regulatory pressures, and make audit challenges, poor traceability, and scattered documents problems of the past.” With the EU Battery Regulation (2023/1542) looming large, the real challenge is no longer awareness but action, separating those who can translate complexity into capability from those who risk being left behind.

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]]> Control Station names Braskem’s Neal Plant Industry Leader in PID Performance https://www.mhwmag.com/shifting-gears/control-station-names-braskems-neal-plant-industry-leader-in-pid-performance/ WBM Staff]]> Tue, 14 Apr 2026 07:05:39 +0000 https://www.mhwmag.com/?p=122748 Neal Plant Selected from More than 150 Facilities for Top OCE Score Control Station, Inc. has named Braskem’s Neal Plant as the recipient of its inaugural Top Performing Facility Award. The recognition honors the Braskem facility’s exceptional performance in achieving world-class PID control loop effectiveness as measured by Overall Controller Effectiveness (OCE). As process manufacturers increasingly adopt data-driven performance metrics to improve reliability and efficiency, benchmarking control loop effectiveness has become a critical component of operational excellence. Located in Kenova, West Virginia, the Neal Plant distinguished itself from more than 150 production facilities by achieving the highest average benchmark for plant-wide regulatory controller performance during calendar year 2025. Through proactive monitoring and analysis of PID control loops, the site achieved industry-leading OCE scores that reflect superior controller utilization, minimized variability, and sustained operational excellence. “Braskem’s Neal Plant exemplifies what is possible when organizations prioritize their control infrastructure as a strategic asset,” said Dennis Nash, President of Control Station. “Their commitment to continuously monitoring and improving control loop effectiveness has delivered measurable gains in stability, throughput, and efficiency. This data-driven approach to optimization is precisely what the Top Performing Facility Award was created to celebrate.” The award was based on a year-long, data-driven evaluation of OCE scores collected monthly from a diverse set of global manufacturing sites using Control Station’s PlantESP Loop Performance Monitoring solution. As an analogue to Overall Equipment Effectiveness, OCE provides a holistic measure of controller health by assessing factors that characterize an individual PID loop’s availability, performance, and quality. Because OCE is computed using normalized values, performance can be compared across different loop types and aggregated seamlessly from loop to unit, plant, and even enterprise levels. This approach is helping establish OCE as a standard benchmark for control performance across the process industries. Braskem’s achievement reflects a sustained focus on best practices in loop tuning, performance monitoring, and proactive maintenance. By leveraging advanced analytics and standardized workflows, the Neal Plant has improved process stability and reduced operator intervention, unlocking incremental production capacity and delivering measurable improvements in cost efficiency and operational reliability. “Achieving world-class regulatory control performance requires both the right technology and a culture of continuous improvement,” commented Bob Rice, PhD, Control Station’s Vice President of Engineering. “Braskem’s Neal Plant has demonstrated leadership in both areas, delivering measurable gains in operational performance and overall efficiency.”

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]]> JLG® Virtual Remote Assistant Enhances Technical Support, Helps Reduce Equipment Downtime https://www.mhwmag.com/products/jlg-virtual-remote-assistant-enhances-technical-support-helps-reduce-equipment-downtime/ WBM Staff]]> Fri, 27 Mar 2026 13:00:00 +0000 https://www.mhwmag.com/?p=122603 Technology to increase technicians’ confidence and to facilitate efficient problem resolution JLG Industries, Inc. has announced the new JLG® Virtual Remote Assistant, an innovative technical support solution designed to help technicians more efficiently troubleshoot equipment, improve uptime and deliver an enhanced service experience. The Virtual Remote Assistant enables JLG technical support experts to connect directly with technicians in the field through a live, real-time visual session using a smartphone or mobile device. By accessing a secure link sent via text or email, technicians can instantly share their view of the equipment with JLG support professionals — no apps or downloads required. “Every minute of downtime impacts productivity and profitability,” says Travis Myers, director of customer support, JLG. “The Virtual Remote Assistant allows our team to see exactly what technicians are seeing, enabling faster diagnosis, clearer guidance and more efficient resolution of service issues.” Real-Time Visual Support Improves Efficiency Traditional phone-based troubleshooting can lead to guesswork and longer service calls. The Virtual Remote Assistant allows JLG technical support representatives to provide step-by-step visual guidance during a live session. Support agents can remotely circle, or point to components on the technician’s device screen, helping quickly identify critical issues that may be difficult to find. Virtual Remote Assistant is simple and easy to use; the intuitive interface requires minimal training. After joining a session and granting camera access, technicians have JLG support agents with them to guide them to specific component locations and provide visual cues to help diagnose issues in real time, thereby resolving issues more accurately, improving first-call resolution rates and reducing repeat service calls. The JLG Virtual Remote Assistant reinforces JLG’s commitment to supporting customers across the entire equipment lifecycle. By leveraging advanced technology to improve service capabilities, JLG helps customers maintain higher equipment uptime, improve operational efficiency and maximize return on equipment investment. “By providing visual confirmation and guidance, the Virtual Remote Assistant helps technicians identify and resolve problems more quickly, reducing machine downtime and minimizing unnecessary service visits,” says Myers. JLG’s Virtual Remote Assistant capability is currently available for customers in North America; performance may vary depending on the mobile device and connectivity.

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]]> PSI at LogiMAT 2026 https://www.mhwmag.com/products/psi-at-logimat-2026/ WBM Staff]]> Thu, 26 Mar 2026 13:27:38 +0000 https://www.mhwmag.com/?p=122575 PSI is presenting its latest products and services at LogiMAT trade fair in Stuttgart, Germany. Among other things, PSI is presenting new AI features for warehouse management and a standard edition of its WMS including 26 ready-to-use best practice logistics processes. On the occasion of the trade fair, we are providing you with two technical reports on the topic of AI in warehouse logistics. Please find these attached. Additionally, please find an overview of the latest news in the PSI press center: New cloud-based WMS standard with ready-made warehouse processes PSIwms in the new e-commerce warehouse of LPP Logistics Würth Elektronik relies on PSIwms Cooperation with Rossmann in Czechia New developments in the award-winning PSIwms AI

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]]> NORD to Showcase Modular Drive Solutions for Intelligent Automation at MODEX https://www.mhwmag.com/products/nord-to-showcase-modular-drive-solutions-for-intelligent-automation-at-modex/ Mon, 16 Mar 2026 12:16:19 +0000 https://www.mhwmag.com/?p=122518 Visit Booth B14136 to explore IE5+ synchronous motors, LogiDrive solutions, and the latest in predictive maintenance technology. NORD’s modular product portfolio offers high configurability for compact, efficient, and reliable drive systems engineered to individual application needs. NORD DRIVESYSTEMS, a global innovative drive technology, has announced its participation in MODEX 2026, the premier North American trade show for the Manufacturing and Supply Chain Industry. From April 13–16 at the Georgia World Congress Center in Atlanta, NORD will showcase their latest advancements in high-efficiency gear motors, intelligent electronic control products, and modular automation solutions designed to optimize throughput and reduce Total Cost of Ownership (TCO). Attendees are invited to visit Booth B14136 to talk with experts and discover how NORD’s decentralized technology is redefining reliability in modern warehousing and distribution centers. NORD will be showcasing these specialized solutions: IE5+ Synchronous Motors IE5+ permanent magnet synchronous motors from NORD deliver an extremely high efficiency of up to 95%, high power density, and significant energy savings. Permanent magnet technology enables the motors to deliver constant torque and efficiency over a wide speed range, even at partial load and low speeds. This not only makes them ideal for many intralogistics applications, but also reduces system variants, administrative expenses, and the Total Cost of Ownership (TCO). Ventilated TEFC versions feature finned housings for advanced heat dissipation in continuous duty applications while smooth body, non-ventilated TENV versions offer an easy-to-clean surface for hygienic environments. Visit NORD’s booth for a real-time demonstration of the performance differences between IE3 and IE5+ motor technology. Electronic Control Products Electronic control products from NORD are available as centralized solutions for control cabinet installation or as decentralized versions for direct use on the application, ensuring the best solution for every system. The entire NORDAC line is characterized by scalable functionality, ease of installation, and high precision regulation. NORDAC PRO variable frequency drives offer a compact control cabinet solution with a multi-protocol Ethernet interface, sensor-less current vector control that ensures constant speeds, and a multi-encoder interface for multi-axis control. Decentralized solutions include NORDAC LINK variable frequency drives and motor starters and NORDAC FLEX variable frequency drives. NORDAC LINK offers full Plug-and-Play capabilities for easy installation and maintenance while NORDAC FLEX are NORD’s most flexible electronic drives with extensive optional integral modules and wide selection of functions. The full NORDAC portfolio will be on display at the MODEX show. NORDAC ON/ON+ Variable Frequency Drives NORDAC ON/ON+ variable frequency drives are compact, decentralized solutions optimized for the common requirements in horizontal conveyor technology. NORDAC ON is designed for use with asynchronous motors while NORDAC ON+ compliments the high efficiency capabilities of IE5+ synchronous motors. Both versions can be motor- or wall-mounted based on the application and space constraints. The drives additionally feature a powerful internal PLC for drive-related functions, full Plug-and-Play connections, and an integrated multi-protocol Ethernet interface for easy integration into modern automation systems. LogiDrive Complete Drive Solution NORD’s LogiDrive solution is a complete, standardized modular system designed to maximize efficiency in intralogistics systems such as warehouse automation, airport baggage handling, and post and parcel distribution. For every area, there are advanced versions utilizing high-efficiency IE5+ synchronous motors and basic versions with IE3 asynchronous motors. Advanced versions provide exceptional energy savings, significantly reduce the total cost of ownership, and minimize system variants while basic versions offer a streamlined, cost-effective solution. Both versions combine the motors with flexible gear units and intelligent, decentralized variable frequency drives for a modular Plug-and-Play solution configured to specific application needs. NORDBLOC.1® Helical Bevel Gear Units NORDBLOC.1 helical bevel gear units feature a lightweight, high-strength aluminum alloy housing that reduces the overall weight of the drive system for less structural stress on elevated conveyor lines. Their two-stage design provides high torque density in a compact footprint, making them ideal for tight installation spaces in automated storage and retrieval systems. An open housing version provides excellent heat dissipation for high frequency areas while a closed housing version offers an easy-to-clean surface for wash-down applications. Configuration options such as various input and output options, solid and hollow shafts, and versatile mounting make the drive highly adaptable to individual applications. NORDBLOC.1® Helical Inline Gear Units NORDBLOC.1 helical inline gear units are characterized by quiet, reliable performance and cleanliness in a compact design. They feature a unique bolt-free, smooth-surface design that is particularly advantageous for intralogistics and food and beverage applications. Unlike traditional gearboxes, these units are engineered without assembly covers or bore plugs, eliminating areas where debris or bacteria can collect and making them incredibly easy to clean. Built using the high-strength UNICASE™ housing principle, the units ensure maximum torsional rigidity and high radial load capacities essential for the continuous, high-speed demands of conveyor systems and sorting facilities. When combined with NORD’s modular motors and variable frequency drives, NORDBLOC.1 helical inline gear units provide a low-maintenance, long-lasting solution that optimizes TCO through increased service life and reduced mechanical wear. Condition Monitoring for Predictive Maintenance Condition Monitoring for Predictive Maintenance takes a status-based maintenance approach over time-based maintenance to proactively maintain machines and increase the efficiency of the entire plant. Drive and status data are recorded periodically or continuously to detect poor operating conditions early, allowing for planned downtimes for maintenance – saving operating, service, and material costs as well as extending the operating life of system components. Collected data can even determine the optimal time to change the unit’s oil, ensuring systems are always operating at their highest capacity. At this year’s show, NORD will be showcasing the latest version of their condition monitoring platform with updated user interface and added functions.

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]]> AI-based simulator to optimize inventory across warehouses https://www.mhwmag.com/products/ai-based-simulator-to-optimize-inventory-across-warehouses/ MHW Staff]]> Thu, 12 Mar 2026 15:10:31 +0000 https://www.mhwmag.com/?p=122504 The Massachusetts Institute of Technology (MIT) Center for Transportation & Logistics and Mecalux have developed an artificial intelligence-based simulator capable of optimizing inventory distribution across different warehouses within the same logistics network. The platform, called Genetic Evaluation & Simulation for Inventory Strategy (GENESIS), uses advanced machine learning models to analyze thousands of possible scenarios and determine the optimal stock level at each warehouse and when replenishment should occur. The AI-based simulator takes into account variables such as forecasted demand in each region, transportation costs, and the operational capacity of each warehouse to test various inventory replenishment policies without affecting real-world operations. “The genetic algorithm enables multiple simulations to be run using different parameters until the most efficient logistics strategy is identified. Companies can compare scenarios and select the one that best fits their operations,” says Dr. Matthias Winkenbach, Director of Research at the MIT Center for Transportation & Logistics and the Intelligent Logistics Systems Lab. Once data and variables are entered into the system, GENESIS generates the optimal solution along with advanced statistical dashboards. Users can analyze indicators such as consumption patterns, regions with high demand variability, SKUs with a greater risk of stockouts, or warehouses experiencing supply issues. Redistribute before purchasing One of the system’s key features is its ability to rebalance inventory across warehouses. Instead of automatically placing new orders with suppliers, the tool analyzes whether it is more efficient to transfer products from another facility within the network where excess inventory is available. In this way, companies can reduce costs and make better use of existing stock. The system also recommends how to organize transportation. For example, it suggests whether shipments should be consolidated to optimize truckloads or whether specific orders should be fulfilled from a particular location to reduce delivery times and costs. “The real challenge wasn’t finding the right algorithm — it was making it fast enough to be practical. We developed GENESIS from the ground up to evaluate thousands of scenarios simultaneously rather than sequentially. What used to take days now takes minutes, which means companies can use it for real tactical planning, not just theoretical analysis,” says Rodrigo Hermosilla, Research Engineer at the MIT Intelligent Logistics Systems Lab. Unlike analytical solutions reserved for specialized users, GENESIS is designed for both technical teams and business decision-makers. “The goal is to help companies minimize the total cost of their logistics network while ensuring the highest service level,” says Javier Carrillo, CEO of Mecalux. Upcoming AI applications The AI-powered simulator is one of the first tangible results of the joint initiative between Mecalux and MIT CTL. The collaboration is now entering a new phase focused on expanding the application of AI to other logistics processes, such as internal replenishment, digital twins in high-density automated storage systems, and slotting optimization.

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]]> Hyster launches pedestrian detection event dashboard to enhance safety in demanding applications https://www.mhwmag.com/products/hyster-launches-pedestrian-detection-event-dashboard-to-enhance-safety-in-demanding-applications/ MHW Staff]]> Wed, 11 Mar 2026 09:00:55 +0000 https://www.mhwmag.com/?p=122488 Dashboard tracks whenever pedestrians come within approximately 6, 10 or 16 feet of a lift truck Hyster has announced the launch of a pedestrian detection event dashboard, which uses data from the company’s award-winning Hyster Reaction™ pedestrian awareness camera system to track pedestrian presence near a lift truck in both indoor and outdoor applications. The dashboard is available free of charge to operations that already use the pedestrian awareness camera and the advanced tier of the Hyster Tracker™ wireless verification telemetry solution. The pedestrian detection event dashboard tracks when pedestrians get within approximately 6, 10 or 16 feet of a lift truck. This information enables operations to reduce the risk of pedestrian- and lift truck-related accidents by adjusting pedestrian boundaries, having discussions with operators or taking other actions. The camera system was developed using extensive real-world photographic data and adapts to various lighting and environmental conditions to track for physical human features, increasing tracking accuracy and allowing the system to catalog: The total and average number of detection events per day and per truck The number of detection events by how close pedestrians get to the truck The location of detection events in relation to the truck The number of events that occurred when the truck was moving or stationary The date and time of each event “Demanding materials handling applications are already characterized by harsh conditions and businesses can’t afford the added safety risk of improper operator behavior,” said Clay Hendricks, Global Telemetry Product Manager, Hyster. “This dashboard equips operations with the information they need to address safety concerns, keep crews moving and deliver the high efficiency and productivity they require day in and day out.” The pedestrian awareness camera solution, which collects the data for the dashboard, can accurately identify pedestrians at ranges up to 16 feet through a 110-degree field of view and provides automatic alerts to the lift truck operator when a pedestrian is detected. Operations can get the camera system with audible and visual alerts only, or with optional traction alerts. The audible and visual alerts use a tone sequence to communicate pedestrian proximity and a light to indicate which zone the pedestrian is in on the truck-mounted operator remote. Optional traction alerts automatically and gradually slow down the lift truck, encouraging lift truck operators to take action to avoid the detected pedestrian by slowing down, steering away or both.

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]]> ISS Tech secures logistics corridor in Southern Brazil https://www.mhwmag.com/nuts-bolts/iss-tech-secures-logistics-corridor-in-southern-brazil/ WBM Staff]]> Tue, 10 Mar 2026 13:43:38 +0000 https://www.mhwmag.com/?p=122475 Arteris Litoral Sul leverages SecurOS® to monitor dangerous cargo, improve incident response on the BR-101 highway ISS (Intelligent Security Systems) has announced a significant technology deployment for Arteris Litoral Sul, a major highway operator in Brazil. The project utilizes the SecurOS® platform to enhance safety and operational efficiency on the BR-101 highway, a critical logistics route connecting the cities of Itapema and Balneário Camboriú in the state of Santa Catarina.  Arteris Litoral Sul, the private concessionaire responsible for managing this high-traffic segment, sought a solution to modernize its infrastructure, specifically regarding the transport of hazardous materials. To meet strict regulatory requirements and ensure the safety of commuters, the operator implemented ISS technology to automate the monitoring of dangerous cargo and accelerate incident response times.  The deployment features the SecurOS® Auto Hazardous Cargo module, which uses advanced license plate recognition and placard decoding to identify vehicles carrying dangerous goods in real time. This system operates effectively even at high speeds or in adverse weather conditions, allowing the operator to track movement patterns and generate automated alerts. Additionally, the project includes Automatic Incident Detection (AID) capabilities, which continuously analyze camera feeds to identify stopped vehicles, wrong-way drivers, debris, congestion, and more.  “The implementation of the Auto Hazardous Cargo module of the SecurOS® platform reflects the Arteris Group’s commitment to its users, to road safety, and to reducing environmental impact by using technology as a fundamental operational pillar,” said Sérgio Viana, Automation Manager at Arteris. “The deployment of ISS algorithms provides the operations team with a comprehensive view of highway traffic, without the need for continuous human monitoring, allowing operators to focus on management and decision-making.”  By automating detection processes, the system instantly transmits precise location data and incident classifications to the Arteris Operational Control and Security Center. This rapid data transfer drastically reduces the time between an incident occurring and emergency teams responding, directly improving the safety of the roadway ecosystem.  “Early detection of this type is especially critical in roadway environments, where incidents involving hazardous cargo can have severe consequences,” said Aluisio Figueiredo, CEO of ISS. “At ISS, technology is always at the service of protecting life and sustainability. With the implementation of our solution, strategic points on the BR-101 now operate with a high level of automation, intelligence, and reliability.”  “Our commitment goes beyond providing cutting-edge technology; we work closely with our customers to truly understand their unique challenges,” added Daniel Feitosa, Head Director Brazil & Portugal at ISS. “By offering local support and integrating engineering expertise from project inception through deployment, we ensure our solutions are precisely aligned with operational needs and deliver meaningful results.” 

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]]> DENSO names Lisa Michler Marketing and Communications Manager https://www.mhwmag.com/shifting-gears/denso-names-lisa-michler-marketing-and-communications-manager/ WBM Staff]]> Mon, 09 Mar 2026 15:54:51 +0000 https://www.mhwmag.com/?p=122460 DENSO Products and Services Americas Inc. has announced the promotion of Lisa Michler to marketing and communications manager, where she will lead brand strategy and integrated marketing initiatives across the company’s aftermarket automotive products and services, as well as its MovinCool, and Robotics divisions. With extensive automotive marketing expertise and 24 years at DENSO, Michler brings deep institutional knowledge and a proven ability to align marketing strategy with business objectives. In her new role, she is responsible for driving brand positioning, customer engagement, and communications strategy while overseeing a cross-functional team supporting advertising, digital marketing, trade shows, sales promotions, sponsorships, and corporate communications. “Lisa’s leadership, market insight, and ability to translate complex product portfolios into compelling customer value make her a strong fit for this role,” said Kelly Dickens, senior manager of national accounts and marketing. “Her experience and strategic mindset will be instrumental as we continue to expand our presence across both traditional and emerging markets.” Throughout her career at DENSO, Michler has led high-impact, integrated marketing programs, managed national events, and played a key role in advancing the company’s motorsports partnerships to strengthen brand awareness and customer loyalty. Her collaborative approach has also supported alignment across sales, product, and executive leadership teams. Michler assumed the role effective Feb. 23, succeeding Daniel Muramoto, who retired in December.

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]]> Flux Power Reports Fiscal Year 2026 Second Quarter Financial Results https://www.mhwmag.com/nuts-bolts/flux-power-reports-fiscal-year-2026-second-quarter-financial-results/ MHW staff]]> Fri, 13 Feb 2026 14:57:06 +0000 https://www.mhwmag.com/?p=122276  Flux Power Holdings, Inc. has reported financial and operational results for the 2026 fiscal second quarter ended December 31, 2025.   Second Quarter and Recent Business Highlights Increased revenue 7.2% sequentially to $14.1 million Achieved positive GAAP net income for the first time in its history Secured more than $3.6 million in additional purchase orders to support a long-standing airline customer Awarded U.S. Patent for determining the State of Health (SoH) of a battery pack, which uses advanced algorithms for predictive diagnostics to extend the overall battery lifespan Introduced next-gen telematics hardware SkyLNK device with significant advancements that deliver a competitive advantage with 4x more sensors and new machine learning capabilities Added AI driven Intelligent Alerting to SkyEMS, improving the customer experience and potential fleet uptime by 10 to 30% Released new Mobile UI that enables on-the-go monitoring and faster decision-making driving greater uptime and possible productivity improvements between 15 to 40% Strengthened sales leadership with a new Director of OEM Business Development with more than 20 years of material handling experience CEO Commentary “Our second quarter results reflected evidence of the continued progress on our strategic initiatives of implementing operational efficiencies and achieving profitability for the first time in the Company’s history,” said Krishna Vanka, Flux Power’s CEO. “Revenue increased sequentially as orders rebounded after a pause last quarter due to tariffs and pricing. Notably, we reduced core operating expenses approximately 31% sequentially, excluding the benefit from an accrual reversal, as a result of our implemented cost reductions. We also increased gross margin 610 basis points from the prior quarter, collectively contributing to our achievement of GAAP profitability. “Additionally, we made further progress on our initiatives to build the right products and expand our software offerings with the introduction of our next-generation telematics hardware device called SkyLNK, a new mobile user interface for SkyEMS, as well as getting a full patent for our State of Health technology. Our commitment to provide complete solutions to our customers and align our offerings to meet their specific needs remains a top priority for the Flux Power team.   “While I am pleased with the progress we made in the quarter, especially as it relates to our reduced cost structure and profitability, we are approaching our fiscal third quarter with the expectation of a sequential decline in revenues as we navigate prevailing uncertainty related to tariff changes and dynamic customer order patterns. Despite this limited near-term visibility, we remain focused on executing our strategic initiatives and the transformation of our business toward driving future growth.” Second Quarter Fiscal 2026 Financial Results Revenue for the second fiscal quarter of 2026 rose 7.2% to $14.1 million from $13.2 million in the prior quarter. Gross profit for the second fiscal quarter of 2026 was $4.9 million, or 34.7% of revenue, compared to $3.8 million, or 28.6% of revenue, in the prior quarter. Operating expenses for the second quarter were $4.1 million, compared to $5.9 million in the prior quarter. The significant reduction in operating expenses is largely due to previously implemented cost reduction actions as well as an approximately $0.5 million benefit related to a reversal of accrued employee bonus awards. Operating income for the second quarter was $0.8 million, compared to an operating loss of $2.2 million in the prior quarter. Excluding costs associated with the multi-year restatement of previously issued financial statements and stock-based compensation, second quarter non-GAAP operating income was $1.2 million, compared to a non-GAAP operating loss of $1.7 million in the prior quarter. Net income for the second quarter was $0.6 million, or $0.03 per share, compared to a net loss of $2.6 million, or ($0.15) per share, in the prior quarter. On a non-GAAP basis, second quarter net income was $1.0 million, or $0.04 per fully diluted share, which excludes the above-referenced costs, compared to a net loss of $2.0 million, or ($0.12) per share, in the prior quarter. Adjusted EBITDA for the second quarter was $1.5 million, compared to an adjusted EBITDA loss of $1.4 million in the prior period. Balance Sheet Cash as of December 31, 2025 was $0.9 million compared to $1.3 million as of June 30, 2025. Additional sources of working capital include a revolving line of credit under a $16.0 million credit facility with Gibraltar Business Capital (“Gibraltar”). The current borrowing capacity under the Gibraltar line of credit is subject to available collateral as defined by the credit agreement and satisfaction of certain financial covenants. Conference Call Flux Power will host a conference call on Thursday, February 12, 2026 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time to discuss its fiscal second quarter 2026 financial results. To access the call, please use the following information: Date: Thursday, February 12, 2026 Time: 1:30 p.m. Pacific Time | 4:30 p.m. Eastern Time Toll-free dial-in number: 1-833-630-1956 International dial-in number: +1-412-317-1837   Additionally, this conference call will be broadcast live over the Internet and can be accessed by all interested parties on the News & Events section of the Company’s Investor Relations website. For those unable to participate during the live broadcast of the conference call, a telephone replay will be available approximately two hours after the conference call and accessible through February 19, 2026. The replay dial-in number is 1-855-669-9658, and the access code 9780783. International callers should dial +1-412-317-0088 and enter the same pass code. Additionally, a replay of the webcast will be available on Flux’s Investor Relations website for approximately 90 days.

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]]> Insights Agent combines VitalEdge Data and Microsoft Copilot AI to Transform Dealer Operations https://www.mhwmag.com/products/insights-agent-combines-vitaledge-data-and-microsoft-copilot-ai-to-transform-dealer-operations/ Mon, 08 Dec 2025 16:56:59 +0000 https://www.mhwmag.com/?p=121791 VitalEdge Launches Insights Agent to Elevate Data-Driven Decision Making for Heavy Equipment Dealers  VitalEdge Technologies has announced the launch of Insights Agent.  Powered by Microsoft Copilot, Insights Agent helps heavy equipment dealerships turn complex business data into actionable insights to drive smarter, faster decisions. It allows dealers to frame  simple natural language queries that automatically generate powerful analytics, comprehensive  reporting, predictive recommendations, and decision support through the power of AI married to  VitalEdge’s deep domain expertise.   Insights Agent moves dealers far beyond basic reporting. Instead of simply showing out-of-stock  parts or monthly sales trends, it analyzes connections within dealer data, extracts deeper insights,  and clarifies the “why” behind results, empowering smarter, faster decisions. Insights Agent is a  product of the VitalEdge AI Labs, launched earlier this year to accelerate integration of AI  capabilities across the entire VitalEdge suite.   “Insights Agent combines our industry-specific data with Microsoft’s leading AI capabilities,” said  Shriram Rajagopal, Chief Product Officer at VitalEdge Technologies. “The solution helps dealers  make faster, smarter decisions, uncover insights they might otherwise miss, and turn complex data  into actionable guidance across every aspect of their operations. It helps our customers drive a  culture of data-driven enterprise, making informed decisions, by providing valuable insights to the  operations and financials of the business.”   Built specifically for the heavy equipment dealership, Insights Agent helps dealerships read  financial data, highlight anomalies and outliers in labor efficiency and productivity, understand  rental utilization, perform wash-out analysis, and optimize the rental fleet. Its conversational  interface simplifies complex analysis and acts as an intelligent assistant that understands dealers’  business and conveys the story their data is telling in the context of the problem they are trying to  solve.   “Insights Agent is like having a data analyst on call 24/7,” said Mitsu Madhani, Senior Director,  Layered Apps at VitalEdge Technologies. “It uses advanced AI and machine learning to provide a  comprehensive view of dealership operations – analyzing technician performance, parts and service  demand, and other operational data to reveal patterns and trends that might otherwise go  unnoticed. By translating complex data into clear, actionable insights, the system helps dealers  identify opportunities for improvement, make informed decisions, and optimize both productivity and  profitability across their operations.”   These additions further epitomize VitalEdge’s commitment to shaping the future of heavy equipment  dealer operations through smarter tools, stronger partnerships, and a deep understanding of the  industry’s evolving needs. Innovations in 2025 include:  In May, VitalEdge Technologies launched VitalEdge AI Labs, a new initiative to accelerate  innovation through AI. The lab develops AI-driven tools that boost efficiency, decision making, and customer engagement for heavy equipment dealers in construction, agriculture,  trucking, and material handling.   In June, VitalEdge unveiled the Center for Learning, a purpose-built, mobile-friendly  training environment designed to meet the evolving needs of heavy equipment dealers, OEM  partners, and industry associations. It supports scalable dealer onboarding, compliance  training, and ongoing professional development through accessible, digital-first learning.   In September, VitalEdge announced the acquisition of Integrated Rental, a leading rental platform provider, strengthening the company’s position in the rental segment—one of the  fastest‑growing areas in the heavy equipment industry.   In October, the company launched VitalEngage, VitalEdge’s fully integrated communication  platform that streamlines customer interactions, accelerates service approvals, and ensures  every message is tracked within e-Emphasys and IntelliDealer.   Recognizing the unique needs of heavy equipment dealers, VitalEdge also created and  published an AI Adoption Playbook, offering actionable guidance and best practices tailored  to their business.  

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]]> Railinc launches RIGIS Routing + Mileage Application to provide accurate and comprehensive rail routing https://www.mhwmag.com/products/railinc-launches-rigis-routing-mileage-application-to-provide-accurate-and-comprehensive-rail-routing/ Wed, 03 Dec 2025 15:27:04 +0000 https://www.mhwmag.com/?p=121761 Through collaboration with stakeholders, Railinc has developed the Rail Industry Geographic Information System (RIGIS) Network, which supports Routing + Mileage and many other critical applications. Railinc, the North American railroad industry’s innovative and reliable resource for rail data, IT, and information services, has rolled out a new RIGIS Routing + Mileage application. RIGIS is the central repository for North American railroad spatial locations and accurate mileage data on the railroad network. This centralized system provides regulatory, financial settlement, and safety benefits for stakeholders including shippers, car owners, railroads, and local first responders. Railinc has coordinated and implemented the complex process of reviewing, updating and standardizing data for tens of thousands of critical rail network locations. With its unique routing and mileage tool, RIGIS allows users to visualize and analyze routes with a high degree of accuracy. When an origin and destination are entered, the application displays the carriers involved and breaks down the mileage by state. Users can refine results by selecting preferred carriers or build their own routes with multiple network locations, including the ability to require junctions at specific interchange locations. The underlying API is highly scalable and highly available, ensuring reliable performance under heavy loads. “This is a new standard for industry location identification and mileage calculations,” says Brent Kastor, Senior GIS Manager, Railinc. The project is a partnership between the Association of American Railroads (AAR) GIS Committee participants and Railinc. The development of the RIGIS Routing + Mileage application is the result of validation and adjudication activities that resolved discrepancies between railroad data across North America.      This new routing capability also strengthens industry data quality and ensures consistency in mileage calculations. As rail networks evolve, the system updates station information, recalculates mileage, and provides railroads with a standardized, authoritative source for routing and mileage data. This unique solution simplifies system integration, reduces cost and redundancy for railroads, and allows any user—via the API—to incorporate open-source route visualizations into their own mapping applications.

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]]> JLT Mobile Computers and MākuSafe® announced partnership to advance connected worker and forklift safety solutions https://www.mhwmag.com/nuts-bolts/jlt-mobile-computers-and-makusafe-announced-partnership-to-advance-connected-worker-and-forklift-safety-solutions/ Tue, 02 Dec 2025 14:20:15 +0000 https://www.mhwmag.com/?p=121738 JLT Mobile Computers and MākuSafe® has announced a strategic partnership in the USA. The collaboration is set to deliver a powerful, integrated solution that enhances worker safety, improves operational efficiency, and accelerates digital transformation across various industrial sectors. This partnership is built on the successful field collaboration already underway between the two companies, who currently serve shared clients. The combined solution features JLT’s ruggedized mobile computers installed directly on powered industrial vehicles (PIVs) or forklifts—working in tandem with MākuSafe’s wearable technology and its Scout™ forklift safety application. This integration provides operators with vital real-time visibility into pedestrian proximity, significantly helping to reduce hazardous forklift-pedestrian interactions. This type of risk remains a serious hazard in warehouses, distribution centers, and manufacturing facilities where forklift drivers often have difficulty seeing pedestrians. Early adopters leveraging the combined technologies have already reported substantial reductions in these interactions over short timeframes, alongside measurable gains in productivity linked to improved situational awareness and risk mitigation. “We are excited to formalize our partnership with MākuSafe,” said Eric Miller, CEO at JLT Mobile Computers USA. “Combining our rugged mobile computing solutions with their innovative wearable technology creates a powerful solution for customers looking to reduce risk, streamline operations, and accelerate their digital transformation initiatives.” Through this partnership, JLT and MākuSafe will jointly pursue new business opportunities, engage in co-branded marketing initiatives, and co-exhibit at major industry trade shows to expand their market reach. This integration offers industrial organizations a clear path to accelerate their digital transformation efforts by seamlessly connecting workers, equipment, and data-driven safety insights within their operations. “MākuSafe is committed to helping organizations create safer, more productive environments through data-driven solutions,” said Todd Sutphen, President of MākuSafe. “Our partnership with JLT Mobile Computers strengthens our ability to provide real-time visibility into risks around powered industrial vehicles and further integrates the connected worker into Industry 4.0 operations. Together, we can help clients enhance safety performance while improving operational efficiency.” The two companies will continue to advance joint capabilities and explore deeper integrations to support industrial customers seeking scalable, technology-enabled safety solutions that meet the rugged demands of their operations.

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]]> The AI Skepticism that won’t age out https://www.mhwmag.com/features/the-ai-skepticism-that-wont-age-out/ Troy Harrison]]> Sat, 22 Nov 2025 21:18:45 +0000 https://www.mhwmag.com/?p=121679 Here’s something nobody saw coming: The generation most skeptical of AI isn’t the one that doesn’t understand it. It’s the one who understands it best. Every new technology faces resistance. The internet? A fad. Smartphones? Unnecessary. Social media? A waste of time. But tech skepticism has always followed the same pattern—older workers resisted, younger workers embraced, and eventually the skeptics retired and adoption became universal. Not this time. The Tech Skepticism Script Has Flipped. Traditional technology skepticism was driven by unfamiliarity. Baby Boomers didn’t grow up with computers. Gen X had to learn the internet as adults. They resisted because the technology was foreign. As digital natives entered the workforce, resistance faded. AI flips this script entirely. Sixty-two percent of Gen Z express skepticism toward artificial intelligence—higher than any other generation. 16% explicitly don’t want AI on their phones, compared to only 9% among older users. Forty-nine percent believe AI will harm their critical thinking skills. This isn’t ignorance. It’s educated wariness. Gen Z grew up watching social media algorithms manipulate behavior, mine personal data, and damage mental health. They understand how “engagement optimization” created filter bubbles and monetized attention at the expense of well-being. They’ve seen technology companies prioritize profit over users – and they figure (correctly) that it will keep happening. When it comes to AI, Gen Z isn’t asking “how does this work?” They’re asking “who does this benefit, and at what cost?” And they can spot AI-generated content instantly. Years of exposure to algorithmic manipulation have given them sophisticated internal detectors. Here’s the Impact for B2B Sellers. You already know that generational dynamics in B2B selling have gotten complex. Older salespeople struggle to connect with younger buyers who communicate differently and research differently. Younger salespeople face challenges selling to executives who expect traditional relationship-building. AI adds another layer of complexity to this already delicate situation. Consider this common scenario: Your sales team deploys AI-powered email outreach, chatbots for qualification, or AI-generated proposals. The goal is efficiency—reach more prospects, respond faster, scale the process. But when that AI touches a Gen Z buyer, it triggers immediate skepticism. An AI-written email isn’t just impersonal—it’s a signal that you chose efficiency over authenticity. An AI chatbot isn’t helpful—it’s a barrier between the buyer and real human expertise. An AI-generated proposal tells the buyer you couldn’t be bothered to understand their specific situation. Here’s the mismatch: Millennial and Gen X sales leaders view AI pragmatically as a productivity tool (which it can and should be, used correctly). They don’t realize their AI-enhanced outreach is actively repelling their youngest prospects. They see time savings. Gen Z buyers see corporate shortcuts that signal a low priority for genuine relationships. Authenticity is Everything – and This Time, You Can’t Fake It. When buyers doubt the authenticity of your communication, they doubt the authenticity of your company. This hits B2B particularly hard because business relationships depend on trust. B2B buying decisions involve long-term commitments, significant investment, and organizational risk. Buyers need confidence that you’ll deliver, support, and stand behind your product over time. AI-generated content undermines that confidence. When a prospect receives an AI-written email, the subtext reads: “This company would rather automate than understand our needs.” When an AI chatbot handles initial qualification, the message becomes: “Our time is more valuable than yours.” When an AI system generates proposals, buyers wonder: “If they’re using AI for this, where else are they cutting corners?”  And guess what?  These messages are correct interpretations. Gen Z interprets AI deployment as a values statement. They’ve watched tech companies claim to prioritize user experience while optimizing for ad revenue. They’ve seen platforms promise connection while fostering division. If your technology serves your interests at the customer’s expense, trust evaporates. AI Skepticism Will Age In, Not Out. Here’s the critical difference: Internet skepticism aged out. AI skepticism will age in. Gen Z is entering the workforce now. Within a decade, they’ll hold senior leadership roles. Their sophisticated understanding of AI’s capabilities and limitations will shape how organizations approach artificial intelligence. And their skepticism isn’t going away—it’s informed by direct experience with technology’s dark patterns. The choices you make today about AI deployment will determine whether future decision-makers view your organization as trustworthy or opportunistic. Companies that use AI thoughtfully, transparently, and in service of genuine customer value will differentiate themselves. Those that deploy AI primarily for internal efficiency will find themselves shut out as skeptical buyers gain purchasing authority. What You Should Do Don’t abandon AI. Use it, but use it well. The technology offers legitimate value for data analysis, research, ideation, and productivity. But deployment must be strategic and behind the curtain. Distinguish between internal AI use and customer-facing AI deployment, using AI to analyze customer data and identify patterns? That’s smart. Using AI to generate customer communications? That’s dangerous. The former enhances human decision-making. The latter replaces human connection. When AI touches customer interactions, be transparent. Don’t try to make AI-generated content indistinguishable from human communication. Acknowledge the tool’s role while demonstrating human oversight. Let prospects know that AI helped research their industry, but a human shaped the insights specifically for their situation.  Remember – AI is your intern, not your manager, salesperson, or decision maker.  As an intern, it’s great – it has a high IQ, it has 20 degrees, and it has no street smarts whatsoever.  Your job is to give it the street smarts. Most importantly, recognize that generational differences in perceptions of AI aren’t temporary. Gen Z’s skepticism reflects a permanent shift in how buyers evaluate vendor authenticity. Companies that double down on genuine human relationships, transparent processes, and customer-first values will thrive. Those that view AI primarily as a cost-cutting tool will become irrelevant to the generation they’re trying to reach. The question isn’t whether to use AI. It’s whether you use it in ways that build trust or destroy it. Gen Z’s skepticism provides the answer—and it’s not going away. About the Author: Troy Harrison is the Sales Navigator and

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]]> DENSO’s Masahiro Hara earns Lifetime Achievement Award https://www.mhwmag.com/shifting-gears/densos-masahiro-hara-earns-lifetime-achievement-award/ Mon, 17 Nov 2025 13:10:47 +0000 https://www.mhwmag.com/?p=121608 AIM Global honors QR Code inventor for technology that powers everyday life Masahiro Hara, chief engineer for DENSO WAVE Inc., has been awarded the prestigious AIM Global Lifetime Achievement Award. AIM is the world’s leading authority on innovation standards for Automatic Identification and Data Capture (AIDC) technologies. Hara earned the 2025 award for inventing the QR Code, a registered trademark of DENSO, whose acronym stands for Quick Response and whose applications have become indispensable in daily life. Recognized globally, the symbol is a next-generation matrix code that stores a large volume of information and can be read swiftly and accurately. Inexpensive and versatile, the QR code holds approximately 7,000 numerical characters, approximately 10 times the data capacity in a smaller space compared to a barcode. It also expresses information in Kanji, which a barcode cannot. Additionally, the QR Code’s features allow it to be read from any direction and self-correct for dirt, damage and other distortions, such as uneven or curved surfaces. Introduced in 1994, the QR Code was quickly adopted by manufacturing and logistics companies for process and quality control, product shipping and inventory management. The food and pharmaceutical industries were also early adopters. After establishing the international standard, DENSO promoted the QR Code’s use by making it open-source technology. Consumer use of the QR Code spread after cameras were added to mobile phones and proliferated with the emergence of smartphones. Today, common applications of the two-dimensional code include accounting, electronic transactions, ticketing, marketing, security control and workplace access. Over the years, Hara improved on the original version by miniaturizing it to manage micro-sized products such as integrated circuits and adding security features that allow only devices with matching decoding software to read encrypted data. DENSO readers remain proprietary, closed-source technology. Born in Tokyo, Hara studied electrical and electronic engineering at Hosei University before starting his career as an inventor at DENSO. Early on, he worked in product development of handheld barcode scanners and optical character recognition devices. The QR Code was born out of his desire to invent a superior version of the barcode in anticipation of a highly digitalized future. The QR Code supports the Global Standards 1 (GS1) Sunrise 2027 initiative to meet the growing market demand for product packaging with more information on production, sourcing, supply chains, sustainability and other product details. DENSO WAVE continues to innovate and its products now include the rectangular QR Code, whose shape accommodates long, narrow spaces, and the Secure QR Code, which features closed-loop systems for anti-fraud protection. The AIM Global Lifetime Achievement Award is given to an elite group of past and present AIM members whose careers have contributed to the advancement and widespread adoption of AIDC technologies across multiple industries. It is the latest in a series of coveted honors Hara has earned for inventing the QR Code. Hara received the Imperial Prize and Japan Academy Prize in 2023, the IEEE Corporate Innovation Award in 2022, the IEEE Milestone Award in 2020 and the European Inventor Award in 2014. In 2002, he was a recipient of the R&D 100s Awards.  

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