Current Issue
Material Handling Wholesaler Cover
December 2017
Enjoy the December cover story as Dave Baiocchi helps you transition from supplier to strategic partner

Industry News

View Material Handling Wholesaler's profile on LinkedIn



WIX Filters® continues partnership with Richard Childress Racing

WIX Filters®, a global manufacturer of filtration products, announced the extension of its partnership with Richard Childress Racing (RCR). The partnership includes primary branding of select events with the No. 31 NASCAR Sprint Cup Series program and driver Ryan Newman. WIX Filters will also be featured as primary sponsor for one race with the No. 62 XFINITY Series program and driver Brendan Gaughan for 2015. As part of the partnership, WIX Filters continues its technical support of both RCR and ECR Engines by supplying air and oil filters and providing research and development support. All RCR race cars will feature the WIX Filters logo under the hood.

 “After last year’s record-breaking season, we’re thrilled to be partnering with Richard Childress Racing and Ryan Newman again,” said Jennifer Gibson, brand manager for WIX Filters. “Newman Nation brings such great passion and excitement to the racing season, and they’ve only further elevated the WIX brand. We can’t wait to see how the partnership grows in 2015.”

Newman will compete in the WIX car for three races, starting April 19 with the Food City 500 at the Bristol (Tenn.) Motor Speedway. “For 75 years, WIX Filters has been the industry leader at providing customers with premium quality automotive filters designed to exceed performance demands,” said Richard Childress, CEO and chairman of Richard Childress Racing. “We value those standards along with WIX’s ongoing growth and innovations. Our technical alliance is leading to advances within both of our organizations, and we’ll continue to work alongside WIX’s engineers to apply our research to their everyday performance demands. RCR is proud to continue our association with the No. 1 filter in motorsports and we look forward to accomplishing even more in 2015.”

 Last season, WIX’s collaboration with RCR produced a championship-contenting effort with just one-point separating Newman from hoisting the Sprint Cup trophy. Adding to the accomplishment for RCR, Gaughan visited victory lane two times in the XFINITY Series.

“WIX Filters has been a valued partner of mine during the last five seasons,” said Newman, who capped off his first year at RCR by turning in his best-career finish in the championship standings. “I appreciate everything WIX stands for, including reliability and innovation. Their more than 3,500 employees are incredibly passionate and dedicated about what they do for a living which is why WIX is a perfect fit with all of us at RCR.”

 

 
-End-  


ADVERTISEMENTS