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December 2017
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Steel King announces a bold new brand message

With the introduction of a new logo, a shield with bold, strong typography, and tagline, “built to deliver”, Steel King Industries is delivering a message of strength and industry leadership. Steel King Industries based in Stevens Point, Wis., has unveiled a new brand identity as part of its strategic business initiative to better reflect the company’s growth and product diversification, and to better convey to its customers and employees the core competencies that make it an industry leader. 

“The goal for our new brand message is to better tell the story of who we are,” said Jay Anderson, President, Steel King Industries. “We have experienced growth and diversification of both our company and product offerings. Changes continue in the marketplace – from dealer and end user needs to building compliance. Because of this, we wanted to be more focused in our communications, both internally and externally.

With our new logo and tagline, we believe we are better representing who we are as a company and what sets us apart – our ability to take on tough challenges and to deliver a superior quality product that meets our customers’ needs for strength, stability, durability, protection and safety.”

Steel King designs and manufactures industrial racking systems and related material handling products to improve operational efficiency in manufacturing, assembly, distribution centers, storage facilities, and warehouses. It is the nation’s only single source manufacturer of pallet racks, drive in rack, flow rack, pushback rack, pick modules, mezzanines, cantilever racks, portable racks, industrial containers, custom shipping racks, and industrial safety guard railing.

“Throughout the rebranding process, we renewed our commitment to our core mission, which is to create long-term customer relationships by providing competitively superior material handling solutions. We believe our new brand identity better represents our mission – to manufacture products built to deliver exceptional results in the field and to deliver exceptional customer service - both of which result in stronger business relationships.”