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August 2017
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Crown Equipment achieves 13th International GOOD DESIGN™ award

Crown Equipment announced its Crown ES/ET 4000 Series of stacker forklifts earned a GOOD DESIGNTM Award from The Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. Internationally renowned design institutions and associations have recognized Crown forklifts with more than 80 awards since 1965. This recognition marks the 13th GOOD DESIGN Award for Crown Equipment.

The GOOD DESIGN jury honored the Crown ES/ET 4000 in the industrial category for high-quality design that reflects Crown’s understanding of the complex needs of forklift operators in daily work, as well as the company’s ability to provide solutions to improve the forklift-operator relationship. Designed with operator ergonomics and ease of use in mind, the Crown ES/ET 4000 Series offers enhanced handling and control features with increased visibility and maneuverability.

“We’ve been using Crown ET 4000 stackers for nearly a year, and our operators are very positive about this truck, particularly its quality appearance, robust construction and optional electronic steering,” said Thomas Berns, head of logistics at Mellerud Chemie GmbH in Brüggen, Germany. “The overall visibility is impressive, and the narrow chassis is perfect for block-stacking in our narrow aisles. Overall, the Crown ET 4000 is particularly suitable for our continuously changing tasks without forcing us to make any compromises.”

Jim Kraimer, director of industrial design – Europe, Crown Equipment, added, “An integral part of our approach to design is understanding the forklift and operator relationship. This latest design award marks our continued investment in helping to ensure that our equipment makes forklift operators as comfortable and safe as possible, which ultimately leads to improved productivity and efficiency.”

Since 1950, the GOOD DESIGN Awards have been presented to the world’s most prominent designers and manufacturers for advancing visionary and innovative product concepts that marry form with function. In this year’s competition, more than 700 new products and graphic designs were selected from more than 38 countries. Entries for design and innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging and universal design are submitted annually by various industrial design and graphic design firms working for the Fortune 500 companies.   

 
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