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November 2017
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UniCarriers Americas adds new management in Latin America

UniCarriers Americas Corporation (UCA) announces Andres Losada, Rony Stehberg and Jorge Serna in key sales and market development roles. “Further expansion into Latin America is crucial for UniCarriers Americas’ success and for attaining our growth goals,” said James J. Radous III, Executive Vice President, Americas, Sales. “We are implementing successful strategies and developing our leadership team, beginning with these recent appointments.”

Based in Bogota, Colombia, Losada’s new role is national sales manager for Colombia, Venezuela, Panama, Costa Rica, Honduras, Guatemala and the Caribbean. He brings more than five years of industry experience to this position, having previously worked with South American dealerships increasing brand awareness and growing sales. Losada earned his bachelor’s degree from Universidad de los Andes, a top-ranked university in Colombia, and earned his MBA from the HULT International Business School.

Stehberg is national sales manager for Argentina, Chile, Paraguay, Peru and Uruguay. He brings more than 14 years of industry experience to this position, previously serving as parts and accessory manager at Ford Motor Company, Chile; development, sales and marketing manager at Central Frenos Chile and product manager at Derco Chile. Stehberg earned his bachelor’s degree in business from Diego Portales University and earned his MBA from Pontifical Catholic University of Chile. He is based in Santiago, Chile, where he lives with his wife and two children.

Based in Mexico City as regional sales manager covering all of Mexico, Serna is responsible for market development and new equipment and sales growth. He brings more than 14 years of experience in the material handling industry. He previously led projects in territory development, branch establishment, brand awareness, market share growth and new product launches for leading companies in Mexico. Serna earned his bachelor’s degree in information systems from Universidad Autónoma de Nuevo León, one of the top-ranking Mexican universities.

“Andres, Rony and Jorge are excellent additions to reaching our goals,” said Eduardo Torres, director of Latin America sales, UCMex. “They each bring significant experience in sales, development and dealer-network building that will benefit them in their new roles. Their proactive personalities, passion and acceptance of new challenges will be assets to the UniCarriers Americas brand.”  
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