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October 2017
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Independent, third party research company finds Hyster most preferred brand

In a recent survey conducted by Hanover Research, Hyster Company lift trucks ranked No. 1 in the United States as the single most preferred brand of lift truck among a nationally representative sample of lift truck buyers. Hyster also took the top full-line spot in being the most used brand in the market and was tied for having the best full-line chassis.

“These survey results are very telling about who Hyster is as a company and the type of lift trucks we provide to the industry—first class,” said Jonathan Dawley, President, Hyster Company Distribution. “From the durability in the chassis to being ranked the most preferred and used brand in the industry, Hyster delivers the product and then the performance that helps customers get the job done.”

“Starting with a strong foundation, chassis design is the backbone of the durability and reliability of a Hyster® lift truck,” said Brett Schemerhorn, VP of Marketing. “Our products are developed with ongoing customer input and must pass multiple, rigorous testing processes before they earn the Hyster badge. We do this because it is our goal to be the most preferred full-line lift truck brand. When you build a product designed to stand the test of time, you inevitably become known as the workhorse in a fleet.”

Hanover Research conducted the study earlier this year from industry respondents who are involved in the purchase process of lift trucks for their company. 


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