Current Issue
Material Handling Wholesaler Cover
December 2017
Enjoy the December cover story as Dave Baiocchi helps you transition from supplier to strategic partner

Industry News

View Material Handling Wholesaler's profile on LinkedIn

Duck Commander makes right “Call” with Hyster® Lift Truck

Hyster Company has supplied one of its Hyster® J35XN lift trucks to the duck-men of Duck Commander, makers of world-famous duck calls. The Duck Commander business experienced significant growth in 2012 as a result of their popular television show, and needed to make significant operational improvements.  They asked the local Hyster Dealer, Deep South Equipment, to help them make their facility more productive. Deep South Equipment installed racking in the warehouse, and recommended the electric Hyster J35XN lift truck for its tight turning radius, its low cost of operation and its durability. “There is no doubt that Willie, Phil and the other duck-men are tough guys,” said John Parsons, president/owner of Deep South Equipment. “That’s why it makes sense that Duck Commander chose a tough Hyster forklift to help move their business forward.” “At Duck Commander, we love our Hyster forklift that we got from Deep South Equipment,” said Willie Robertson. “When running my family business here at Duck Commander, I don't always get a choice of employees because it's family. However, I do get to choose the equipment we have, and the Hyster forklift is efficient and easy to drive. This ease gives my guys maximum productivity and that is what I am looking for. It's versatile and so easy to run that even Jase and Godwin can run the thing.”