Santana Equipment Trading Company has named Omar Baltazar as their International Sales Manager covering Mexico, Central and South America. Santana currently caters to the Latin-American marketplace and has increased staff to include more spanish speaking employees. Omar will oversee all Hispanic markets throughout the world and all international transactions worldwide.
Santana Equipment Trading Company started selling to the Latin-American market several years ago but made a major push to concentrate their marketing programs to include larger territories in the Spanish speaking communities. Recently Santana has expanded operations in Phoenix, AZ to target the southwestern regions in which Omar will be able to concentrate on building closer relations with the highly populated emerging regions.
Eric Davidson, president and founder of Santana Equipment Trading Company, notes, “Omar has been one our longest tenured employees and has developed the hispanic market from conception to becoming one of our fastest emerging businesses.”