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November 2017
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Alta Equipment Company acquires Northern Michigan Equipment Company

Alta Equipment Company and Northern Michigan Equipment Company announced today that they have signed a definitive agreement under which Alta Equipment acquired the assets of Northern Michigan Equipment Company.  Since 1987 Northern Michigan Equipment Company has garnered a strong and loyal customer base, servicing the construction industry as the Case Equipment dealer in Traverse City.  Alta Equipment will retain the employees of Northern Michigan Equipment and will continue to conduct business from their current location at 476 US 31 South in Traverse City, MI. Alta Equipment Company is a family-owned heavy equipment solutions provider based in Wixom, MI.   Since its founding in 1984, Alta has grown its geographic footprint from two locations in southeast Michigan to its present day 16 locations throughout Michigan, northern Indiana, and Illinois.  “We are proud of the service organization we have built over the years,” says owner and CEO Steve Greenawalt.  “I learned early in my career that the key to growing our business was not just in sales but in providing superior service and faster response time. With the acquisition of Northern Michigan Equipment, we are committing to the northern Michigan market that we can provide the service and response time that they need to keep their businesses up and running.” Alta Equipment is Michigan’s largest material handling equipment dealer and service provider, employing over 400 people, with extensive product lines including Yale, Hyster and Manitou, in addition to a variety of warehouse solutions and services.  In 2010 Alta expanded into the construction industry with an ever growing product offering including Volvo’s full line of construction and paving equipment, Link-Belt cranes, Sennebogen material handlers, and Gomaco concrete paving products.  The northern Michigan market will now have access to Alta’s rental fleet of more than 1,400 pieces of equipment including products that are specific to certain segments of the construction industry such as paving, demolition, mining, agriculture, and recycling.  Alta also offers a large inventory of used equipment, options for fleet maintenance, as well as service and operator training programs. Parts and service will be available from the new location for any equipment that was purchased from Northern Michigan Equipment or Alta Equipment Company. “In the construction industry, product support is paramount,” says Rob Chiles, president of Alta’s construction equipment division. “With this new facility in Traverse City and our newly planned Metro-West construction headquarters in New Hudson, we are positioned to lead the industry in state-of-the-art servicing capabilities,” says Chiles, referring to Alta’s building of a new flagship construction equipment branch located just off of I-96 in New Hudson, Michigan. Alta Equipment Company will remain at Northern Michigan Equipment Company’s facility at 476 US 31 South in Traverse City, and the phone numbers will stay the same: (231)943-3700 and fax (231)943-8110.  “I am very excited about this opportunity to increase the scope of our capabilities with Alta Equipment Company,” says Jeff Dohm, former owner of Northern Michigan Equipment Company, now Alta Equipment’s branch manager in Traverse City.  “We are committed to providing reliable service and complete customer satisfaction.  We greatly appreciate the loyalty of our customers over the years and hope to continue to grow those relationships for years to come.”
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