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Lenze receives product line Strategy of the Year award from Frost & Sullivan
Prestigious award recognizes outstanding commitment to developing strong product lines for the packaging industry

Lenze Americas, a global manufacturer of electrical and mechanical drives, motion control and automation technology, has been presented with the 2011 North American Product Line Strategy of the Year Award for Electric Drives in the packaging equipment market.

The Product Line Strategy Award is a prestigious recognition of accomplishments in the electric drives market for packaging. The award selection process was based on in-depth interviews and primary market analysis conducted by the Frost & Sullivan industry analyst team, which concluded that Lenze has brought to market a line of products that perform exceptionally well as a cohesive unit within the packaging industry.

“Lenze is honored to receive this award from Frost & Sullivan, a well respected business research and consulting firm,” states Chuck Edwards, president, Lenze Americas.  “We are committed to investing in new product development, while recognizing that minimizing downtime is a priority to our package machine design customers.  By delivering on these promises Lenze has maintained a leadership position—bringing ‘easy generation’ engineering through improved safety, mechatronics and engineering productivity.”

The criteria used by Frost & Sullivan to benchmark Lenze’s performance against key competitors, included breadth of product line, impact on customer value, impact on market share and breadth of applications/markets served.  Their research and analysis concluded that a product line which includes electric drives, electric motors, control systems, industrial coatings, and software allows manufacturers to sell a complete system solution to a client and provide better customer service after the sale. If a packaging problem arises, it can be resolved with limited equipment downtime. Limited downtime, fewer equipment failures, and better efficiency provide both short and long-term benefits to packagers, and the positive results have led more electric-drive manufacturers to provide this solution to their customers.

“Findings from Frost & Sullivan’s research illustrated that Lenze product offerings are recognized in the industry for operational efficiency, energy-consumption reduction, and return on investment to both existing and prospective customers,” adds Edwards.

Lenze has been servicing the packaging industry since its first AC drives were produced in 1983.  The company’s motor control and drive solutions are deployed in a range of packaging applications, including shrink wrapping plus form-fit-seal, foil pouch filling and labeling machines. Customers include Multi-Pak, SA Power (Nederburg Vineyard) and Wächter Packautomatik.