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December 2017
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Hyster Company wins seven awards

Hyster Company won seven Business Marketing Association (BMA) ProAd awards at the 31st annual ProAd Awards ceremony held recently in Charlotte, N.C. BMA ProAd Awards recognize excellence in business marketing communications.

Hyster received awards for the following communications pieces executed by its agency of record, Jackson Marketing Group:

  • “Bring It” Print Campaign
  • “Bring It” Operator Ad
  • “Bring It” CFO Ad
  • “Bring It” Rebranding
  • Industry Today Cover Story
  • End Rider Digital Component Microsite
  • Dealer Launch Binder

“We are thrilled to be recognized for the hard work that was put into the Hyster brand relaunch,” said Brett Schemerhorn, VP of marketing. “The synergy of our new campaign through all of our communications and marketing platforms truly reflects the tough products and long-lasting relationships that Hyster brings to the market.”

Located in Greenville, S.C., Jackson Marketing Group is South Carolina’s largest fully-integrated, business-to-business marketing communications agency.

The BMA began in 1922 as the National Industrial Advertising Association. Today, it has 22 chapters across the country and represents national expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in the advertising and marketing industry.

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