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May 2017
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Barcoding Inc. appoints Joe Santini to director of professional services

Barcoding Inc. announced the hiring of Joe Santini as director of professional services. In this role, he will lead the development of Barcoding’s new professional services division. Santini is responsible for creating strategies to deliver detailed service solutions to the company’s new and existing client base.

Santini brings over 20 years of successful sales and project management experience to Barcoding. He joins the company with an impressive background in channel marketing, software management, client engagement, team leadership and process improvement initiatives. Before joining Barcoding, Santini worked as an independent sales consultant, advising small to midsized companies on correcting sales tactics and improving sales performance.

Previously, Santini served as the director of global sales portal for Siemens Communications Inc., where he was responsible for the design, development and introduction of the BeFirst global sales and marketing portal. Under his direction, the portal served 60 countries and supported 13 languages. Santini holds a bachelor of arts in political science from Wilkes University, Wilkes-Barre, Pa.