MATTECH, the International Material Handling, Logistics & Supply Chain Trade Show will be held Aug. 5-6, 2009, in the Miami Beach Convention Center, Miami Beach, Fla. Among the many tangible things the South offers for meetings and trade shows - warm weather, beautiful and historic hotels, southern charm - there is a less-tangible but important factor: "right-to-work" status.
In right-to-work states - which include every state in the South - planners can negotiate work rules, labor costs and customer-service standards with hired labor forces of their choosing. They don't have to use specific unions with prescribed rules. They don't even have to use union labor at all.
Exhibitors also can negotiate for their own labor - or choose not to hire anyone at all - and thereby maintain control of their operations while potentially saving big money. Right-to-work is one of the factors that is making southern venues increasingly popular for trade shows.
"We use right-to-work as a selling point, that the ability to work with vendors and services makes us
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Exhibit Space is Available! Here are just some of the countries who are sending Material Handling- Forklift, Logistics and Supply Chain decision makers to MATTECH: Can your company afford to NOT meet them?
Algeria
Argentina
Australia
Bangladesh
Belarus
Brasil
Burkina Faso
Cameroon
Canada
Chile
China
Colombia
Congo
Costa Rica
Czech Republic
Dominican Republic
Ecuador
Egypt
France
Gambia
Ghana
Guatemala
India
Indonesia
Kenya
Korea
Mexico
Nigeria
Pakistan
Rwanda
Senegal
Sri Lanka
St. Lucia
Taiwan
Trinidad and Tobago
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
“I say perception becomes reality. You have to have more visibility, market more and be more aggressive (in this economy),” Howard said. “What signals do you want to send to your clients or potential clients? The savvy marketers who are exhibiting with us will find quite a bang for their buck at MATTECH. We are not a large trade show yet, but we are marketing MATTECH to the Global purchasers who matter, just like a Fortune 500 trade show would. Our exhibitors will be able to spend more quality time with the buyers who are present, making a more productive trade show experience. Whoever decides on exhibiting this August 5-6 will meet buyers from places, and companies they never new existed.”
If you decide not to exhibit, your competitor will be happy to take your leads. Instead, look for places to trim and be smart about your choices. For example, here’s where you can trim: Travel and Personnel. Don’t send everyone to the show. Send only those who are going to work the show, and not those who view it as a vacation. Reward and send your best sales people, and let them know how important they are to the success of the company. They will (in turn) reward the company.
A large majority of companies are making a mistake of cutting back staff, advertising and aggressive marketing. This slow down gives an opportunity for your business to get bold and start growing your company by getting more of the market share. With less competition at MATTECH than at some of the other large shows, MATTECH is a better opportunity to show potential customers who you are, what you do and what makes you different. When the economy is growing, companies take this opportunity to spend lots of money bringing people into their trade show display. This uses up the customer’s time and limits the time they have to be on the floor looking for your product. In this slowed economy you will see big business scale back their massive displays, while other companies pull out of trade shows trying to cut costs. This will create opportunities that have never been available before. As it always has, the economy will turn around into a large growth period, and by the time the larger companies get up and going with their new trade shows you will already have willing and able customers ready to buy. Buyers will still be attending MATTECH, but they will have considerably more time to look at your unique product and spend time at your booth.
Some MATTECH Exhibitors include:
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