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December 2017
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PepsiCo's Frito-Lay unit becomes first major corporate sponsor of Women In Trucking

Women In Trucking (WIT) Association has announced a partnership with Frito-Lay North America, a business unit of PepsiCo, as its first major corporate level sponsor.  Frito-Lay will be recognized as a Gold Level member and will work with Women In Trucking to further its quest to bring and to advance more women into all areas of transportation.

"Frito-Lay has a long history of successful diversity and inclusion programs that are a key part of its culture and results," said Mark Rousseau, national logistics manager, Frito-Lay North America.  "We believe that Women In Trucking's mission to encourage and support women in this industry aligns with our corporate commitment, and we are pleased to be the first to step forward as a major partner."

In its short history, Women In Trucking Association has helped hundreds of women and men through mentoring, networking, educating and celebrating its members.  "The support of Frito-Lay will allow us to reach more women and to increase the visibility of women behind the wheel, under the hood and in the corporate office," said Ellen Voie, founder and President/CEO of Women In Trucking.  "Frito-Lay will always be recognized as the company that launched our association to the next level of influence for future women in transportation." Voie added.

For more information on a partnership and/or membership, visit or call 888 464-9482.