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October 2014

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AEM “Measures of Success” program recognizes communications excellence winners announced

 The Association of Equipment Manufacturers (AEM) announces the winners in its annual "Measures of Success" marketing awards program, which is conducted under the auspices of AEM's Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States and Canada.

The AEM-PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of "best practices." The awards also aim to promote to a wider audience the important role that marketing communications plays in a company's business success.

Special award for highest ranked entry overall

A special award of excellence goes to the winning entry receiving the highest score overall from the judges. Winning this award was Sandvik of Smyrna, Georgia with Rhea + Kaiser of Naperville, Illinois for its entry in the direct mail single piece category (over $50 million in sales division).

Winning entries and program details on AEM Website

The PICA "Measures of Success" awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million).

Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.

PICA is AEM's product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press. For more information about PICA and its "Measures of Success" awards program, contact AEM at phone 414272-0943 or visit AEM online at www.aem.org  (See Links and Directories).               

"Platinum" Award for highest score overall:

  • Sandvik, Smyrna, Georgia / Rhea + Kaiser, Naperville, Illinois

(Direct Mail Single Piece Over $50 million division)                        

Direct Mail - Campaign (Over $50 Million Division)

  • 1st: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta, GA
  • 2nd: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta, GA
  • 3rd: LADD Industries, Kettering, OH

Direct Mail - Campaign (Under $50 Million Division)

  • 1st: Atlas Copco Construction Equipment LLC, Westfield, MA / The Promersberger Co., Fargo, ND

Direct Mail - Single Piece (Over $50 Million Division)

  • 1st: Sandvik, Smyrna, Georgia / Rhea + Kaiser, Naperville, IL
  • 2nd: Pengo, Laurens, IA
  • 3rd: New Holland Construction, Carol Stream, IL

Direct Mail - Single Piece (Under $50 Million Division)

  • 1st: Jenny Products Inc., Somerset, PA / The Promersberger Co., Fargo, ND
  • 2nd: Asphalt Drum Mixers Inc., Huntertown IN / The Promersberger Co., Fargo, ND

Magazine Ad - Series (Over $50 Million Division)

  • 1st -Tie: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta, GA
  • 1st -Tie: Terex Construction Americas, Redmond, WA / Performance Marketing, West Des Moines, IA
  • 2nd: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
  • 3rd: Kubota Tractor Corp., Torrance, CA/ Woodruff Sweitzer, Columbia, MO

Magazine Ad - Series (Under $50 Million Division)

  • 1st: Krone NA Inc., Memphis, TN / Paulsen Marketing, Sioux Falls, SD

Magazine Ad - Single (Over $50 Million Division)

  • 1st: Kubota Tractor Corp., Torrance, CA / Paulsen Marketing, Sioux Falls, SD
  • 2nd:Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA
  • 3rd: Doosan Infracore America, Suwanee, GA / Bigelow Advertising, Atlanta, GA

Magazine Ad - Single (Under $50 Million Division)

  • 1st: MICO Inc., North Mankato, MN / The Promersberger Co., Fargo, ND
  • 2nd: Express Blower Inc., Fairfield, OH / The Promersberger Co., Fargo, ND
  • 3rd: Allmand Bros. Inc., Holdrege, NE / Ayres Kahler, Lincoln, NE

Press Kits (Over $50 Million Division)

  • 1st: Vermeer Corporation, Pella, IA / Two Rivers Marketing, Des Moines, IA
  • 2nd: John Deere Construction & Forestry, Moline, IL / Fergus/Peters Group, Des Plaines, IL
  • 3rd: Case Construction Equipment, Racine, WI / Cooper Hong Inc., St. Charles, IL

Press Kits (Under $50 Million Division)

  • 1st: Champion Motor Graders, Charlotte, NC/ Marketing Strategies & Solutions, London, ON, Canada

Product Literature (Over $50 Million Division)

  • 1st: Case Construction Equipment, Racine, WI / Cooper Hong Inc., St. Charles, IL
  • 2nd: Bridon, Wilkes-Barre, PA/ Two Rivers Marketing, Des Moines, IA
  • 3rd: FW Murphy, Tulsa, OK

Product Literature (Under $50 Million Division)

  • 1st: ICS Blount Inc., Portland, Oregon
  • 2nd: The Toro Company, Bloomington, MN / Performance Marketing, West Des Moines, IA
  • 3rd: Express Blower Inc., Fairfield, OH / The Promersberger Co., Fargo, ND

 
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