Publications in Construction and Agriculture (PICA), a subgroup of the Association of Equipment Manufacturers (AEM), has named Jane Cooper of Cooper Hong Inc., in St. Charles, Illinois as its Public Relations Person of the Year.
Senior editors at PICA publications choose the Public Relations Person of the Year as an outstanding example of "best practices" in media relations. The criteria the group uses to rank nominees include reliability, accuracy, quality of information provided, trustworthiness, integrity and level of experience about their company, products and industry.
PICA is one of AEM's product-specific working groups. It promotes high operating standards among off-road equipment manufacturing industry trade media worldwide and fosters continuing educational and informational exchanges between manufacturers, industry suppliers and trade media. PICA also sponsors the "Measures of Success" marketing awards program, which recognizes excellence in off-road equipment marketing communications.