OptiLogistics, Inc., marketer of the innovative OptiLedge unit-load shipping system, has named Joseph R. (JR) Russo, Jr. sales director for the company¹s worldwide business development program with responsibility to develop a sales organization and create demand for the unique OptiLedge system. In his new position, Russo will be based in Orlando, FL, and will report to OptiLogistics President and CEO, Ed Fuller,
Russo was most recently a Director of IBC Business for Shoeller Arca Systems, with responsibility for developing and implementing sales processes, sales forecasting, ROI and cost comparison financial modeling in the Americas. Prior to joining Shoeller Arca Systems, Russo was Sales Director, USA and Latin America, IBC Business for CHEP. He also served as Manager of Sales and Marketing at Milan Box Corporation and worked in the Folding Carton Division at Federal Paperboard Company. Russo studied Accounting and Finance at Cerritos College in Cerritos, CA.