The Association of Equipment Manufacturers (AEM) has named Richard Jefferson to the newly created position of Senior Director of Public Relations. He will oversee the trade group's efforts to expand the scope of its activities for increased awareness to represent equipment manufacturers, particularly in the areas of public policy, global business development and workforce issues.
"We continue to grow programs for all our industry sectors and have embarked on ambitious strategic plan initiatives, including an expanded focus on public policy, global business development and workforce development. Rich's breadth of expertise will be invaluable to developing and overseeing public relations activities that gain increased visibility for the AEM membership and industry issues," stated AEM President Dennis Slater.
Jefferson has 20-plus years working in a variety of government, educational and business settings. He has focused on external affairs, strategic planning, writing, reporting and message management. Jefferson most