Current Issue
Material Handling Wholesaler Cover
December 2017
Enjoy the December cover story as Dave Baiocchi helps you transition from supplier to strategic partner

Industry News

View Material Handling Wholesaler's profile on LinkedIn

Cat Lift Trucks brings home the gold

Cat Lift Trucks has been announced as the Gold ADDY winner in the Sales Promotion category for Packaging: CD, DVD, VHS or cassette for its "Let It Out" advertising campaign designed to launch its new P3000-P7000 Series Pneumatic Tire Lift Truck.

The Cat Lift Trucks marketing team worked with 808inc. to design the 3-D "Let It Out" mailer that includes a miniature cardboard box on a wooden pallet, branded with the Cat Lift Trucks logo. A Cat Lift Trucks metal tin containing a pamphlet and virtual CD is stowed inside the box. This is the first time Cat Lift Trucks has used the 3-D virtual tour CD in their marketing efforts. The piece is designed to educate both distributors and end-users of the benefits of the new Pneumatic Tire Cat Lift Truck, P3000-P7000 Series.

In addition to the Gold ADDY, Cat Lift Trucks also received two Citations of Excellence in the Audio/Visual Sales Presentation category for "Let It Out" and "Tank," an unfolding advertisement that contains a virtual demo of the Cushion Tire Lift Truck C3000-C65000 Series. The ADDYS(R) are the advertising industry's largest and most prestigious competition, recognizing and rewarding creative excellence in the art of advertising.