Cat Lift Trucks has been announced as the Gold ADDY winner in the Sales Promotion category for Packaging: CD, DVD, VHS or cassette for its "Let It Out" advertising campaign designed to launch its new P3000-P7000 Series Pneumatic Tire Lift Truck.
The Cat Lift Trucks marketing team worked with 808inc. to design the 3-D "Let It Out" mailer that includes a miniature cardboard box on a wooden pallet, branded with the Cat Lift Trucks logo. A Cat Lift Trucks metal tin containing a pamphlet and virtual CD is stowed inside the box. This is the first time Cat Lift Trucks has used the 3-D virtual tour CD in their marketing efforts. The piece is designed to educate both distributors and end-users of the benefits of the new Pneumatic Tire Cat Lift Truck, P3000-P7000 Series.
In addition to the Gold ADDY, Cat Lift Trucks also received two Citations of Excellence in the Audio/Visual Sales Presentation category for "Let It Out" and "Tank," an unfolding advertisement that contains a virtual demo of the Cushion Tire Lift Truck C3000-C65000 Series. The ADDYS(R) are the advertising industry's largest and most prestigious competition, recognizing and rewarding creative excellence in the art of advertising.