UniCarriers Americas Corporation (UCA) held a National Dealer Meeting at Caesars Palace in Las Vegas in November, hosting dealer principals and general managers from 14 different countries.
“This year’s meeting provided information on our state of business, new product refreshes and launches, increased parts support, intuitive marketing and sales tools, smart lead generation and a refreshed philosophy on sales training,” said James J. Radous III, president of UniCarriers Americas.
The day-long convention kicked off with a general session that included presentations from senior leaders. Brian Markison, senior director of sales and marketing, shared plans for new product refreshes and introduced the new three-wheel, AC electric forklift with power steering and an automatic parking brake. Kevin Fick, director of aftermarket, announced a giant leap forward for the DURA-LIFT® parts program, which recently quadrupled its distribution centers, and doubled its total SKUs that can now fit one million plus applications.
The meeting also included smaller break-out sessions, where UCA representatives presented plans to evolve marketing and sales training support.
“We received a tremendous response when we revealed plans to launch a comprehensive dealer toolbox, think of it as a digital, one-stop shop for all sales and marketing needs,” said Jaimie Kowalski, marketing director of UCA. “Plus dealers were excited when we presented our strategy to generate quality leads through a sequence of targeted touchpoints and segmented content”.
UCA also hosted smaller roundtable discussions, where dealers openly discussed a variety of topics related to their business challenges and opportunities. The roundtable discussions also provided an outlet for dealers to share ideas. The day was capped off with a formal dinner reception.