Brady, provider of product and facility identification solutions, today announced that it was named one of the Kapost 50 “Rock Stars of B2B Marketing.” This distinction was awarded to companies with innovative and effective marketing strategies, campaigns and content in 2015.
Brady earned the recognition as a result of its recent Hazard Communication and Globally Harmonized System of Classification and Labeling of Chemicals (GHS) campaign. Aimed at educating its audience on the new GHS guidelines, the campaign included a webinar and The Streamlined Guide to GHS, offering practical support for navigating the new standard.
“Earning a spot in the Kapost 50 is truly an honor for Brady,” says Jason Strom, director of digital experience and marketing communications for Brady. “It recognizes our focus on content that helps our customers solve their most critical business issues. Brady has been a trusted business adviser for 100 years, so creating and sharing insightful content is part of our heritage and identity as a company.”
In addition to the recognition, four of the B2B Rock Stars will be sharing their stories in The Kapost 50 Webinar Series. Susan Bain, Agile Marketing ScrumMaster for Brady, will be presenting in the fourth webinar on February 25, 2016. Each 15-minute webinar features a marketing expert sharing five key takeaways tips, and tactics from 2015.