3PL warehousing and transportation company PSS Distribution Services has agreed in principal to provide distribution services for Juan Valdez®, a company whose name is synonymous with Colombian coffee and is well established in the coffee industry.
“Juan Valdez® is a company with a long history in Colombian coffee and is well established in the global coffee market,” said Gary Borne, President of PSS Distribution Services. “PSS Distribution Services looks forward to assisting them with expanding their presence in the retail market.”
The character Juan Valdez®, which represents all coffee growers in Colombia, has been the face of Colombian coffee since 1959. Juan Valdez® the company, named after the household icon, was established in 2002 and operates the Juan Valdez Café, a multinational coffeehouse chain based in Colombia specializing in coffee retail. Juan Valdez Café sells 100% Colombian coffee, drip brewed coffee, espresso-based drinks, other hot and cold drinks, snacks and items such as mugs, shirts and jackets. Juan Valdez brand ground coffee beans are also sold at grocery stores. www.juanvaldezcoffee.com/EN.